How to: Develop valuable news sources

Graphic for a MHM how-to articleThis short how-to guide explains how to build and manage valuable news sources to ensure that you continue to produce authoritative and original journalism.

It’s based on the article ‘Developing and handling news sources’ which we recommend you read before following the news source checklist below.

Your source management checklist

  • [ ] Identify your source types
    News sources can be documents (reports and news/press releases) or people. People are your most important assets because they provide the context behind the documents.
  • [ ] Start your contacts book immediately
    Never wait for a story to come to you. Start a list of people from all walks of life – from government officials to local neighbours – and keep their details organised. You never know when you might need them.
  • [ ] Be honest about your identity
    When you approach someone, always state clearly that you are a journalist, name the organisation you work for, and explain why you want to talk to them. This builds the trust necessary for them to open up.
  • [ ] Check the source’s motive
    Ask yourself why this person is talking to you. Are they trying to help the public, or are they trying to settle a score or spread fake news? Understanding their reasons for talking to you helps you stay objective.
  • [ ] Maintain professional distance
    Be friendly, but do not become friends. Avoid doing favours or making deals in exchange for information. If a source expects a favour in return, inform your editor immediately.
  • [ ] Verify with a second source
    Never rely on just one person. Always find a second, independent source to fact-check the information you have been given.
  • [ ] Identify conflicts of interest
    If you have a personal connection to a story or a source (such as a family member being involved), tell your editor. It is better to be taken off a story than to have your integrity questioned later.
  • [ ] Explain how the news works
    Do not assume your source knows what happens to their information. Explain that their words might appear online, on social media, or on TV. Ensure they understand the difference between talking ‘on the record’ and ‘off the record’.
  • [ ] Protect those at risk
    If a source is a whistleblower or a victim who fears for their safety, discuss anonymity with your editor. Once you promise to protect a source’s identity, you must keep that promise.
  • [ ] Keep in regular touch
    Do not call people only when you need something. Check in with your contacts occasionally to see how they are. This keeps the relationship warm for when the next big story breaks.

Building a strong network of sources is a lifelong task, but it is the most rewarding part of our profession. Treat every person you interview with respect and honesty, and you will soon find that the best stories start finding their way to you.


Related material

Developing and handling news sources

Handling story leaks and tip-offs

 


Media Helping Media
This material has been produced by the team at Media Helping Media (MHM) using a variety of sources. They include original research by the MHM team as well as content submitted by contributors who have given permission for their work to be referenced. Artificial Intelligence (AI) is used in order to create the structure for lesson plan outlines, course modules, and refresher material, but only after original content, which has been produced by the MHM team, has been created and input into AI. All AI produced material is thoroughly checked before publication.