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Maximising the impact of media training

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

12 tips for international media trainers

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed so that it's up-to-date and sensitive to local issues and better addresses local needs.

The essential qualities of a media trainer

What it takes to be a media trainer Media trainers must have recent, valid experience of all they teach. They need to understand the pressures...

How to design a successful media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business. Get it wrong and you could be adding to the problems you were asked to address.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect, what is expected of them and how you intend to schedule course elements.

Adopting the right attitude for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. Some fairly strong points made by participants.

Five essential steps for media training

For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.

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The important role of the news producer

The news producer has an essential role to play in any news organisation. Their job is to add depth to the content being produced, make sure it is well-researched and oversee quality control.

Snacking on rumour, feeding on facts

The good news for mainstream media is that the social networking audience still wants facts, but those producing the facts need to rethink how they create and disseminate those facts.

Setting up a media business – four essential steps

A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.