For those who have mastered the basic requirements for producing quality journalism and want to know more.
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The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
You are a political broadcast journalist and are invited to speak at public event where the organisers want you to explain the role of the journalist in covering elections. After the event they offer you a gift, and ask whether you would be prepared to do some media training for politicians. What do you do?