For those who have mastered the basic requirements for producing quality journalism and want to know more.
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed so that it's up-to-date and sensitive to local issues and better addresses local needs.
What it takes to be a media trainer Media trainers must have recent, valid experience of all they teach. They need to understand the pressures...
A well-designed media training plan could make the difference between the success and the failure of a media business. Get it wrong and you could be adding to the problems you were asked to address.
One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect, what is expected of them and how you intend to schedule course elements.
A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. Some fairly strong points made by participants.
For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.
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A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.