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How media assistance could improve

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

How to design a successful media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business. Get it wrong and you could be adding to the problems you were asked to address.

Five essential steps for media training

For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Maximising the impact of media training

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

12 tips for international media trainers

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed so that it's up-to-date and sensitive to local issues and better addresses local needs.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect, what is expected of them and how you intend to schedule course elements.

Adopting the right attitude for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. Some fairly strong points made by participants.

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Identifying the target audience and its information needs

The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.

Unconscious bias and its impact on journalism

Journalists must not allow their own personal or political views to influence their pursuit of the truth. They need to remain objective and impartial, while also being aware of the dangers that unconscious biases can cause.

Journalistic integrity – scenario

You are a political broadcast journalist and are invited to speak at public event where the organisers want you to explain the role of the journalist in covering elections. After the event they offer you a gift, and ask whether you would be prepared to do some media training for politicians. What do you do?