Advanced
For those who have mastered the basic requirements for producing quality journalism and want to know more.
Adopting the right attitude for media training
A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. Some fairly strong points made by participants.
The essential qualities of a media trainer
What it takes to be a media trainer
Media trainers must have recent, valid experience of all they teach. They need to understand the pressures...
Five essential steps for media training
For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.
How media assistance could improve
Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.
Maximising the impact of media training
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
Evaluating the impact of training
The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.
12 tips for international media trainers
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed so that it's up-to-date and sensitive to local issues and better addresses local needs.
How to design a successful media training plan
A well-designed media training plan could make the difference between the success and the failure of a media business. Get it wrong and you could be adding to the problems you were asked to address.
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Setting up a media business – four essential steps
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
Trespass and journalism – scenario
In this scenario we discuss whether it is every justified for a journalist to trespass in order to gather information that helps the audience better understand the issue being covered.
Interviewing integrity – scenario
An editorial integrity scenario where a journalist on a large salary faces the dilemma of whether to compromise their editorial integrity, become a whistleblower, or resign. What would you do?