Ethics

Accuracy in journalism

A media organisation will be judged on the accuracy and reliability of its journalism, which must be well-sourced, supported by strong evidence, examined and tested, clear and unambiguous. Verified facts must form the basis of all news, not rumour or speculation.

Is your journalism ethical?

If the content you produce pushes an agenda, spins a line, favours a sector of society, is manipulated by subjective values, you are probably producing PR copy or even propaganda.

Unconscious bias and its impact on journalism

Journalists must not allow their own personal or political views to influence their pursuit of the truth. They need to remain objective and impartial, while also being aware of the dangers that unconscious biases can cause.

Why editorial ethics are important

The Media Helping Media ethics section is designed to help journalists understand and navigate some of the challenges they are likely to face as they go about their work.

Impartiality in journalism

Being impartial means not being prejudiced towards or against any particular side. All journalists have their own views, however they must learn to leave aside their own personal perspectives.

Photojournalism and ethics

Media Helping Media has produced a set of suggested ethical guidelines for video and photojournalists in order to try to help those in the field navigate everyday editorial issues.

Integrity and journalism

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.

Offence and journalism

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.

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Legal threats – scenario

Journalists often come under pressure with threats of legal action if they don't publish or broadcast what others want. In this scenario we look at a scenario where a reporter is sent a cease and desist letter and told legal action will be taken against them if they don't add 'positive-spin' to an article.

Why would anyone want to talk to a journalist?

There may be many reasons why someone will agree to open up to a reporter, and some will be beyond their control. It's worth taking time to try to figure out the motives before interviewing them.

Keeping the sub-editors happy

A sub-editor is happiest when given copy that reads well and needs little rewriting. A writer or reporter is happiest when their copy is printed with the fewest changes to their original.