Strategy

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.

Strategic forward planning for media organisations

This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.

Establishing a market differential with original journalism

This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.

How to develop a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Newspaper audience research – a Q & A

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.

Vision, accountability and transparency

A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Adapting to changing audience behaviour

The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.

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Syntax and sentence construction

A good vocabulary is essential for the journalist, because words are the raw materials of communication. But word power alone is not enough; we also need to master syntax, the craft of construction, before we can be effective writers.

The relationship between journalists and politicians

The relationship between journalists and politicians is often strained. At times it seems each has an agenda. Here we list eight attitudes that can influence how journalists and politicians interact.

How to motivate journalists

Your daily news meeting should set the tone for everything your news organisation does. It should be dynamic, brimming with original ideas and angles, inclusive and agenda-setting.