Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Strategic forward planning for media organisations
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
Ensuring female representation in news leadership and coverage
12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry
Introducing a converged newsroom strategy
A media organisation that introduces a converged news operation needs to have a clear strategy that is understood and makes sense to all news and business development staff.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Adapting to changing audience behaviour
The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
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How to create a news and current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme for a national radio station.
Returning ‘favours’ – scenario
In this scenario you are a parliamentary reporter being put under pressure to cover a story by a politician who says they did you a favour in the past.
Avoiding the pitfalls of investigative journalism
Producing a piece of investigative journalism to international standards can be a daunting prospect. This guide is to help journalists avoid some of the pitfalls and problems often encountered.