For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
Why surveying the audience is important Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.