Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Establishing a market differential

Strategy

Creating a converged news operation

Adapting to changing audience behaviour

From digital denial to digital first

Winning audience trust and loyalty

Social media test for mainstream media

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Establishing a market differential

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Planning a journalistic collaboration

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.