Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
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Lesson : Privacy
This lesson plan is designed to help journalists learn how to respect privacy while also being thorough as they investigate issues that are in the public interest.
Training of Trainers (ToT)
Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.
Privacy protection – scenario
You are working on the online news desk of a large media organisation. News breaks of fighting overseas. Raw footage arrives showing identifiable dead bodies. What do you do?