Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Setting up a media business – four essential steps
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Managing people and setting objectives
For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Adapting to changing audience behaviour
The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.
Newsroom evolution from digital denial to digital first
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
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Why would anyone want to talk to a journalist?
There may be many reasons why someone will agree to open up to a reporter, and some will be beyond their control. It's worth taking time to try to figure out the motives before interviewing them.
False equivalence and false balance
Journalists sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story then end up distorting the facts.
Tips for investigative journalism
The following are some of the points from a training session given by Marcus Tanner to the Balkan Fellowship for Journalistic Excellence setting out how to produce a piece of investigative journalism.