For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Why surveying the audience is important Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.