Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Strategic forward planning for media organisations
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Identifying the target audience and its information needs
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
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Unconscious bias and its impact on journalism
Journalists must not allow their own personal or political views to influence their pursuit of the truth. They need to remain objective and impartial, while also being aware of the dangers that unconscious biases can cause.
50 tips for budding journalists
A journalist must learn the house rules of the media organisations they are working for. All will have a set of guidelines and a style guide. But here are general tips about starting off in journalism.
How to interview politicians
There is a fine art to interviewing politicians. You need to understand their motivation, realise they will have a script, not allow them to complicate matters, refuse to be sidetracked, and retain an open mind.