Strategy

Managing people and setting objectives

For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.

How to develop a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Preparing and introducing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

The value of thorough research for media organisations

Why surveying the audience is important Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...

The uneasy but essential evolution of news

The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.

Newsroom evolution from digital denial to digital first

Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.

Strategic forward planning for media organisations

This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.

Establishing a market differential with original journalism

This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.

You might also likeRELATED
Recommended to you

Media guide for spotting election irregularities

In its Election Reporting Handbook for journalists the International Federation for Journalists (IFJ) sets out a list of what journalists should look out for when covering elections.

Planning tips for effective election coverage

Planning is essential for effective election coverage. This following is a checklist by editors or election coverage teams. It gives also some guidance on special editorial approaches to the campaign.

How to write a radio news script

Radio journalists writing a script need to be able to select the most newsworthy audio clips and write clear and informative links that highlight the most important elements and help the audience understand the significance of the points made