Strategy

Managing people and setting objectives

For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.

Identifying the target audience and its information needs

The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.

Vision, accountability and transparency

A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.

Basics of project development for a media organisation

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Creating a distinctive radio station sound

A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.

Adapting to changing audience behaviour

The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.

The skills and techniques of media project management

What is needed to manage a successful media project from start to finish. The second training module in our series on project management.

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What is a journalist?

Another training module based on material from The News Manual, used with permission. Here we will discuss: who journalists are and what they do; why people become journalists; and what qualities you need to be a good journalist.

Editorial impartiality – scenario

Allegations are made about an incompetent medical surgeon and a subsequent cover up at a hospital. People have died. Your news editor asks you to investigate. The only problem is – the surgeon is your cousin. What do you do?