For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
Why surveying the audience is important Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...