Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Setting up a media business – four essential steps
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
How to develop a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Newspaper audience research – a Q & A
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Newsroom evolution from digital denial to digital first
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
Vision, accountability and transparency
A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.
The value of thorough research for media organisations
Why surveying the audience is important
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...
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Privacy protection – scenario
You are working on the online news desk of a large media organisation. News breaks of fighting overseas. Raw footage arrives showing identifiable dead bodies. What do you do?
What editors look for when hiring journalists
What's the best preparation for a career in journalism? Media Helping Media asked some experts in the field what they look for when hiring staff.
Information disorder – mapping the landscape
Over recent months, there has been a surge of interest in trust and truth in a digital age. Claire Wardle of First Draft News sets out her 13 priority areas for further research.