Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Managing people and setting objectives
For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.
How to develop a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
The value of thorough research for media organisations
Why surveying the audience is important
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Newsroom evolution from digital denial to digital first
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
Strategic forward planning for media organisations
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
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Media guide for spotting election irregularities
In its Election Reporting Handbook for journalists the International Federation for Journalists (IFJ) sets out a list of what journalists should look out for when covering elections.
Planning tips for effective election coverage
Planning is essential for effective election coverage. This following is a checklist by editors or election coverage teams. It gives also some guidance on special editorial approaches to the campaign.
How to write a radio news script
Radio journalists writing a script need to be able to select the most newsworthy audio clips and write clear and informative links that highlight the most important elements and help the audience understand the significance of the points made