Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
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Wanted, your media know-how
Have you got any journalism expertise that you are willing to share with others? If so, please get in touch.
The glossary of Information disorder
The following information disorder glossary is designed to help journalists understand the most common terms used.