From our BASIC JOURNALISM section
From our EDITORIAL ETHICS section
From our ADVANCED JOURNALISM section
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Asking the questions that need to be asked In a previous module we looked at the topic of proactive journalism, where journalists are encouraged to...
Informing the public debate Sometimes journalists become lazy. When this happens, the news they produce becomes superficial and shallow. They take information at face value....
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
Journalists often come under pressure with threats of legal action if they don't publish or broadcast what others want. In this scenario we look at a scenario where a reporter is sent a cease and desist letter and told legal action will be taken against them if they don't add 'positive-spin' to an article.
Scenario: There has been a strike at a steel works. The union claims all its 100,000 members were out on strike, but the employer says 50% turned up for work and defied the picket line. You were reporting from the main gates of the steel plant all day and you didn't see anyone crossing the picket line. What do you report?