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Informing the public debate Sometimes journalists become lazy. When this happens, the news they produce becomes superficial and shallow. They take information at face value....
Social media is an increasingly disruptive force on the media landscape. It challenges traditional, mainstream media to reconsider how they operate.
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Journalists often come under pressure with threats of legal action if they don't publish or broadcast what others want. In this scenario we look at a scenario where a reporter is sent a cease and desist letter and told legal action will be taken against them if they don't add 'positive-spin' to an article.