Strategy

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.