Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
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Using the right words
Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.
Lesson: Fake news and trust chains
This lesson plan is designed to help journalists recognise the different types of 'fake news' and discover how to use 'trust chains' to deal with them.
Photojournalism and ethics
The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.