Hosted by the Fojo Media Institute
Media Helping Media is hosted by the Fojo Media Institute at Linnaeus University.
Media strategy
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-324x160.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.
Funding the news – a guide to sustainability
Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Creating a converged newsroom
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Content released under Creative Commons
The content on Media Helping Media (MHM) is released via Creative Commons BY NC SA 4.0.