Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
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Journalists who have mastered basic fact-checking skills need to develop systems for dealing with all forms of fake news.
Lesson: Clichés, journalese, and jargon
This lesson plan is designed to enable journalism trainers to teach students the importance of avoiding clichés, journalese, and jargon in their writing.
Lesson: Fact-checking and adding context
This lesson plan is designed to teach students how to fact-check then add context so that the information produced in a news report is accurate and complete.