Strategy

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.