Strategy

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.