Strategy

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.