Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
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Lesson: Compiling an investigative journalism dossier
This lesson plan is designed to give investigative journalists a checklist of the main areas of research needed in order to carry out a successful investigation.
Tips for investigative journalism
This article looks at some of the main points to consider when producing a piece of investigative journalism.