Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Female representation in news leadership and coverage

Strategy

Creating a distinctive radio station sound

Strategy

The project management process

Creating a converged news operation

Managing people and setting objectives

The skills of media project management

Creating a current affairs programme

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Winning audience trust and loyalty

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Project management in media

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.