Strategy

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.