Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Managing people and setting objectives

Strategy

Social media test for mainstream media

Strategy

Creating a converged news operation

Community radio project plan

From digital denial to digital first

Preparing a media corporate plan

Creating a distinctive radio station sound

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Winning audience trust and loyalty

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.