Strategy

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.