Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Preparing a media corporate plan

Strategy

Developing a media sales strategy

Strategy

Female representation in news leadership and coverage

Winning audience trust and loyalty

Convergence: transforming news production

Knowing your audience

A proven way to finance independent media

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Funding the news – a guide to sustainability

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.