Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
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Why editorial ethics are important
The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.
Interviewing integrity – scenario
In this scenario, an award-winning journalist is offered a top job at national TV station, but soon after starting her new job she discovers corruption in the media house.
Lesson: Gap analysis for training
This lesson plan is designed to help participants understand the importance of carrying out 'gap analysis when designing a training of trainers (ToT) course.