Strategy
This section is for those involved in developing strategies for running successful and financially sustainable media businesses. See our site map for a list of articles.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
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Handling breaking news
Journalists need to have a system in place for covering a breaking news story in order to know who does what and when.
Workshop: The importance of clarity in news
Clarity equals understanding. If we write clearly, our readers will understand. We will always be accurate, of course, but we will always be clear with it.
Trespass and journalism – scenario
In this scenario we look at a situation where a journalist is faced with breaking the law in order to gather essential information for informing the public debate.







