Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Ensuring female representation in news leadership and coverage
12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Introducing a converged newsroom strategy
A media organisation that introduces a converged news operation needs to have a clear strategy that is understood and makes sense to all news and business development staff.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
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Preparing for and carrying out an interview
A journalist needs to be well-prepared when planning an interview. However, after all your research, try to keep the interview to three questions in order to avoid over-complication and confusion.
Journalistic integrity – scenario
You are a political broadcast journalist and are invited to speak at public event where the organisers want you to explain the role of the journalist in covering elections. After the event they offer you a gift, and ask whether you would be prepared to do some media training for politicians. What do you do?
Off-the-record chat – scenario
What should a journalist do with off-the-record information? Should they agree to conditions on its use? Should they ignore any conditions and do the story anyway? Or should they use what they have been told as background information and dig further? Try our scenario and decide what you would do in the circumstances.