Strategy
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.