Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Establishing a market differential

Strategy

Winning audience trust and loyalty

Strategy

The value of audience research

Managing people and setting objectives

The project management process

Creating a current affairs programme

Female representation in news leadership and coverage

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Newspaper audience research

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Winning audience trust and loyalty

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Creating a current affairs programme

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Project management in media

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.