Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
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Module: Advanced Journalism
This free educational module provides an outline for teaching students about advanced journalism. It's designed to be adapted by universities and colleges to meet local needs.
Lesson: Adjectives and Adverbs
When it comes to writing news stories adjectives and adverbs should be avoided wherever possible.
Emotional assumptions – scenario
In this scenario a journalist lets their own emotional assumptions colour their news judgement resulting in misinformation.