Strategy

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.