Strategy

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.