Strategy

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.