Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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The qualities required for media training
A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them.
Specialisation in journalism
Some journalists decide to become specialists in specific areas, such as health, crime, the environment etc. These are known as "rounds" or "beats."
Using the right words
Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.