Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Developing a media sales strategy

Strategy

The value of audience research

Strategy

Convergence: transforming news production

Managing people and setting objectives

Creating a distinctive radio station sound

Creating a converged news operation

Reviewing news output is essential

Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Female representation in news leadership and coverage

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Creating a current affairs programme

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

Convergence: transforming news production

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.