Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Identifying the target audience and its information needs
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
An example of the media project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
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The relationship between journalists and politicians
The relationship between journalists and politicians is often strained. At times it seems each has an agenda. Here we list eight attitudes that can influence how journalists and politicians interact.
Language and style – words
In this module on language and style from The News Manual, we look at the words you use to tell your story. We see how important spelling is and how to avoid causing confusion with the words you choose.
Hey AI, what can you do for journalism?
An interview with AI about the benefits and dangers of using AI in journalism and news production