Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Adapting to changing audience behaviour
The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
Introducing a converged newsroom strategy
A media organisation that introduces a converged news operation needs to have a clear strategy that is understood and makes sense to all news and business development staff.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
You might also likeRELATEDRecommended to you
Preparing for and carrying out an interview
A journalist needs to be well-prepared when planning an interview. However, after all your research, try to keep the interview to three questions in order to avoid over-complication and confusion.
Photojournalism and ethics
Media Helping Media has produced a set of suggested ethical guidelines for video and photojournalists in order to try to help those in the field navigate everyday editorial issues.
How to handle a breaking news situation
An example of how an international TV and digital news organisation deals with breaking and developing news, including when and how to update information shared on all the station's channels.