Strategy

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Newspaper audience research

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Project management in media

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Female representation in news leadership and coverage

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

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The questions every journalist should ask

In this lesson we look at the questions a journalists should consider asking.

Why would anyone want to talk to a journalist?

An investigative journalist has to encourage people to share information that they had previously withheld.

Developing and applying news sense

How do we know what is “news”? There are millions of things going on in the world all the time and only some of them become news stories.