Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
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Lesson: How to interview politicians
This lesson plan is designed to help journalism students interview politicians in order to uncover answers that inform the audience.
Module: Radio journalism skills
This six-week training module provides an outline for teaching students radio journalism skills from writing news scripts and producing radio programmes to planning and setting up community radio.
Handling story leaks and tip-offs
A critical factor for journalists when handling and disseminating leaked material is the need to take account of the motives of the leaker.