Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
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Lesson: Accuracy In Journalism
This free lesson plan is designed to help journalism students learn how to gather, assemble, and publish or broadcast information that has been thoroughly checked to ensure it is factual and accurate.
Lesson: Integrity in Journalism
This lesson plan teaches students the importance of maintaining integrity in all their dealing in order to investigate issues thoroughly and truthfully without being influenced by external pressures.
Photo journalism – scenario
In this scenario a reporter tells the newsdesk that she has a strong news story only to find that the facts were not as they seemed.