Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
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Lesson: Radio documentaries
This lesson plan sets out the steps required to make informative long-form news and current affairs documentaries for radio.
Accuracy in journalism
A media organisation will be judged on the accuracy and reliability of its journalism, which must be well-sourced, supported by strong evidence, examined and tested, clear and unambiguous. Verified facts must form the basis of all news, not rumour or speculation.
Interviewing for video journalists
Tips about the steps a video journalist can take to enhance the quality of filmed interviews.