Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

The skills of media project management

Strategy

The project management process

Advanced

Creating a current affairs programme

Creating a distinctive radio station sound

Newspaper audience research

Managing people and setting objectives

Social media test for mainstream media

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Convergence: transforming news production

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Establishing a market differential

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

Creating a current affairs programme

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.