Advanced journalism

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

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Prompting AI for journalism

When using generative AI in journalism, it's essential to create the right prompts. The quality of the prompts will define the quality of the response.
Data journalist image created by Microsoft's AI Image Designer

Using AI as a newsroom tool

Discover the pros and cons of AI in news production. We interview Google Gemini to explore how artificial intelligence views its growing role in journalism.
Image of a news conference courtesy of Mariusz Kaminski

Brand values in news

All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Sebastian Solberg

Making a documentary

A free step-by-step guide for journalists who want to learn how to make documentaries.
Image of computer screen Markus Spiske on Unsplash

The glossary of Information disorder

The following information disorder glossary is designed to help journalists understand the most common terms used.
Content value matrix - created by David Brewer of Media Helping Media

Tool: The Content Value Matrix

The newsroom content value matrix is a free tool for helping journalists prioritise information and resources to focus on the stories that matter to audiences.
Image by Russell Trow released via Creative Commons CC BY 2.0

Media safety during elections

Journalists covering elections should never carry a weapon, should have first aid training, dress appropriately, listen to the locals and avoid confrontation.
Riz Khan presenting

Engaging viewers and listeners

TV and radio presenters need to connect with the audience, building trust and respect. Here Riz Khan shares some tips for engaging viewers and listeners.
Image by Bram Cymet released via Creative Commons CC BY-NC 2.0

Tips for motivating journalists

Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
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Journalism that AI will trust and promote

What must journalists do to ensure news stories perform well in AI and search queries? The answer might surprise those who think algorithms favour clickbait.
Image illustrating climate change created with Gemini Imagen 3 AI by Media Helping Media

Covering climate change

Reporting on climate change presents journalists with major hurdles, as it's a topical, controversial subject rooted in complex scientific research.
Image of journalists accessing data created with Gemini Imagen 3 AI by Media Helping Media

Data journalism – resources and tools

We have compiled a list of some of the leading resources and tools that are available for those starting out in data journalism.

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