In association with Fojo Media Institute, Linnaeus University, Sweden

Advanced

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Image of scales from Wellcome Trust released under Creative Commons

False equivalence and false balance

Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
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Tool: The Content Value Matrix

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
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Dealing with algorithmic bias in news

Journalists need to be trained in how to recognise and deal with algorithm bias in order to counter the speed and scale at which biased content spreads.
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How to run an effective news meeting

Here we offer 50 suggestions for helping editors run stimulating news meetings that guarantee a steady stream of original stories.
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Information disorder – mapping the landscape

Information disorder is everywhere according to journalist Claire Wardle. Here she sets out the categories that reporters need to be aware of and research.
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Using AI as a newsroom tool

The benefits and dangers of using artificial intelligence in journalism and news production
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The essential role of journalism

Journalism isn’t just reporting, it’s witnessing history, challenging power, amplifying unheard voices, and making sense of a chaotic world.
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Image of a journalist analysing data created with Gemini Imagen 3 AI by Media Helping Media

What is data journalism?

Data journalism, also known as data-driven journalism, is the process of finding, understanding, and processing information in order to produce news stories.
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Strategy

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Basics

Gender equality in the media

The role of the journalist in rectifying gender imbalance in media is multifaceted, and it involves both individual actions and contributing to broader systemic change.
Strategy

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
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