Advanced journalism

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Content value matrix - created by David Brewer of Media Helping Media

Tool: The Content Value Matrix

The newsroom content value matrix is a free tool for helping journalists prioritise information and resources to focus on the stories that matter to audiences.
Photo of two women working on a computer by @matylda released via Creative Commons BY SA 2.0

Journalism that AI will trust and promote

What must journalists do to ensure news stories perform well in AI and search queries? The answer might surprise those who think algorithms favour clickbait.
Image of a climate change rally created with Gemini Imagen 3 AI by Media Helping Media

Climate change glossary

The following is a list of some of the common climate change terms used by scientists, environmental agencies, governments, activists, and journalists.
Image illustrating climate change created with Gemini Imagen 3 AI by Media Helping Media

Covering climate change

Reporting on climate change presents journalists with major hurdles, as it's a topical, controversial subject rooted in complex scientific research.
Image to illustrate a MHM training exercise. Image created by Google Gemini

Understanding post-truth in journalism

For journalists, post-truth is a direct challenge to our mission to inform the public debate with verified facts. Here is how to handle post-truth content.
Image of a journalist covering a health beat/round - created using Imagen 3 by David Brewer of MHM

Health reporting for beginners

Most journalists are generalists, who can cover any kind of story.  But there is also a place for specialists, providing expertise on particular subjects. 
Graphic for a Media Helping Media Training Tool

Tool: Story Weighting System

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Image of a news conference courtesy of Mariusz Kaminski

Brand values in news

All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Image of a journalist covering a climate change rally created with Gemini Imagen 3 AI by Media Helping Media

Journalism and activism

Can a journalist also be an activist for a cause without compromising the core editorial values of journalism?
Image of journalist taking notes by Marco Urban released via Creative Commons BY-NC-ND 2.0

Self-censorship in journalism

Self-censorship in journalism is intentionally withholding or altering content out of fear of social, professional, or political backlash.
Media coaching image courtesy of Delanoye released via Creative Commons BY-NC 4.0

How to handle a media-trained interviewee

How do you interview someone who has been trained to avoid your questions? You have to recognise the techniques, stay calm, and keep digging for facts.
Image by Russell Trow released via Creative Commons CC BY 2.0

Media safety during elections

Journalists covering elections should never carry a weapon, should have first aid training, dress appropriately, listen to the locals and avoid confrontation.

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