From our BASIC JOURNALISM section
From our EDITORIAL ETHICS section
From our ADVANCED JOURNALISM section
Media Helping Media Facebook Page
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
In this scenario we look at how a journalist should act when they witness a tragedy unfolding and have to decide whether to help, or to stand by and report. The scenario also looks at how senior editorial managers could, and probably should, support their journalists working in difficult conditions.