Management

Adopting the ‘big story’ approach

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Organising effective newsgathering

Here we look at ways to set up a strong newsgathering team from planning, production through to output.

Getting the best out of a news meeting

Newsroom meetings are essential for providing a clear outline of what news stories are going to be covered during the day.

Convergence: workflows, roles and responsibilities

A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.

Story development techniques

Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.

Tool: Story Weighting System

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.

Tool: The Content Value Matrix

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.

In-depth proactive journalism

Proactive journalism is an approach to newsgathering where reporters take the initiative in seeking out stories.

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