Management

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Here we look at ways to set up a strong newsgathering team from planning, production through to output.

Newsroom meetings are essential for providing a clear outline of what news stories are going to be covered during the day.

A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.

Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.

Proactive journalism is an approach to newsgathering where reporters take the initiative in seeking out stories.