Management

Big stories happen out of the blue. And when they do newsrooms have to spring into action immediately.

The output of a news organisation is determined by how well the newsroom is run. A well-managed newsroom is more likely to produce compelling and engaging content focused on audience need.

Social media has fundamentally disrupted the media landscape, forcing traditional outlets to confront their operational models and redefine their role in a rapidly evolving information ecosystem.

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.

The news producer has an essential role to play in any news organisation. Their job is to ensure that the material that is published is of the highest quality.

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.