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Identifying the target audience and its information needs

The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.

The skills and techniques of media project management

What is needed to manage a successful media project from start to finish. The second training module in our series on project management.

Creating a distinctive radio station sound

A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Basics of project development for a media organisation

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

How to develop a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.

Newspaper audience research Q & A

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.

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Photojournalism and ethics

Media Helping Media has produced a set of suggested ethical guidelines for video and photojournalists in order to try to help those in the field navigate everyday editorial issues.

Language and style – translation

In this module from The News Manual we look at the issue of reporting and writing across different languages, some of the challenges of translation and some of the main dangers to look out for.

Is your journalism open to manipulation?

The relationship between the media and politicians can have an impact on the functioning society. One of the roles of the journalist is to scrutinise the actions of politicians without getting too close.