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Adapting to changing audience behaviour
The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
The value of thorough research for media organisations
Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.
Identifying the target audience and its information needs
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.
An example of the media project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Newspaper audience research Q & A
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.
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Informed consent – scenario
You are a reporter covering a house fire where a traumatised woman talks to you on camera but after the interview you are made aware of the circumstances that could mean she didn't realise what she was saying. Do you use the interview?
Letting the pictures tell the story
Guidelines for reporters writing scripts for TV packages, with some simple tips for making the best use of pictures.
Fairness in journalism
Fairness in journalism means exploring all sides of an issue and reporting the findings accurately. Members of the public should never be used to exaggerate the importance of a story.