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A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.