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Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Adapting to changing audience behaviour
The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.
Setting up a media business – four essential steps
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Ensuring female representation in news leadership and coverage
12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
Newsroom evolution from digital denial to digital first
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Editorial impartiality – scenario
Allegations are made about an incompetent medical surgeon and a subsequent cover up at a hospital. People have died. Your news editor asks you to investigate. The only problem is – the surgeon is your cousin. What do you do?
Referencing, attribution and plagiarism
Journalism often involves referring to material produced by others. This module looks at how journalists should provide attribution and avoid plagiarism.
Five essential steps for media training
For international media training to be successful, tried, tested and proven case studies from a similar region are needed. Theory has limited value, as do examples of what works in the West.