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Journalistic integrity – scenario
In this scenario a political correspondent working for a broadcaster is asked to speak at an event organised by a political party - but there is a catch.
Withholding information – scenario
In this scenario a journalist comes across information that changes the focus of a story the editor had asked them to write. Should they include it or withhold it.
Accuracy – scenario
In this scenario a reporter witnesses a mass walkout of workers from a factory affected by industrial action. The company claims it's business as usual; the union says all workers have downed tools.
Trespass and journalism – scenario
In this scenario we look at a situation where a journalist is faced with breaking the law in order to gather essential information for informing the public debate.
Legal threats – scenario
In this scenario a local newspaper reporter faces legal threats for a factual planning application report that lacked the applicant's demanded "positive spin."
Interviewing integrity – scenario
In this scenario, an award-winning journalist is offered a top job at national TV station, but soon after starting her new job she discovers corruption in the media house.
Testing boundaries – scenario
In this scenario we look at a situation where an editor faces breaking protocol because of the strength of a story.
Editorial impartiality – scenario
In this scenario a reporter covering a story about medical malpractice in a hospital discovers that the consultant involved is a relative. What should they do?
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Conflicts of interest
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Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Lesson: Audience research and segmentation
This lesson plan is designed to help participants learn how to carry out audience research in order to better understand the needs of the target audience.