In association with Fojo Media Institute, Linnaeus University, Sweden

Sample Category Title

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Editorial impartiality – scenario

In this scenario a reporter covering a story about medical malpractice in a hospital discovers that the consultant involved is a relative. What should they do?
Tea and biscuits - image by Media Helping Media released via Creative Commons BY-NC-SA 4.0

Returning favours – scenario

In this scenario a naive reporter's early success with a government minister leads to an ethical dilemma when a 'favour' is demanded in return.
Real ale in front of a pub fire. Image by Media Helping Media released via Creative Commons BY-NC-SA 4.0

Legal threats – scenario

In this scenario a local newspaper reporter faces legal threats for a factual planning application report that lacked the applicant's demanded "positive spin."
Image of a note being posted through a letterbox by Google Gemini Imagen 3

Doorstepping – scenario

You are a local newspaper reporter sent out to doorstep a bereaved family but you lie to your news editor because you are reluctant to intrude on their grief. 
Image by Henning Mühlinghaus released via Creative Commons CC BY-SA 2.0

Accuracy – scenario

In this scenario a reporter witnesses a mass walkout of workers from a factory affected by industrial action. The company claims it's business as usual; the union says all workers have downed tools.
Image by Media Helping Media released via Creative Commons BY-NC-SA 4.0

Off-the-record chat – scenario

In this scenario we look at what a journalist should do with off-the-record information when it relates to a major news event.
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Privacy protection – scenario

You are working on the online news desk of a large media organisation. News breaks of fighting overseas. Raw footage arrives showing identifiable dead bodies. What do you do?
Image by Mark.murphy at English Wikipedia released via Creative Commons CC BY-SA 3.0

Journalistic ethics – scenario

In this scenario a reporter feels ethically compromised after accepting hospitality from a developer who subsequently pressured them for favourable coverage.

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