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Lesson: Audience research and segmentation
This lesson plan is designed to help participants learn how to carry out audience research in order to better understand the needs of the target audience.
Lesson: AI and investigative journalism
This lesson plan sets out how journalists can use artificial intelligence (AI) in investigative journalism.
Lesson: Impartiality in journalism
This lesson plan is designed to teach students the importance of impartiality in journalism and the avoidance of bias.
Lesson: Clichés, journalese, and jargon
This lesson plan is designed to enable journalism trainers to teach students the importance of avoiding clichés, journalese, and jargon in their writing.
Lesson: Conflicts of interest in journalism
This lesson plan emphasises the importance of understanding, identifying, and avoiding journalistic conflicts of interest in order to maintain editorial integrity and public trust.
Lesson: The importance of editorial ethics
This lesson plan is designed to help journalists understand the importance of applying editorial ethics to their newsgathering and news production.
Lesson: The importance of keeping records
In this lesson students will learn about the importance of keeping detailed records of stories covered.
Lesson: Interviewing for journalists
This free day-long lesson plan is designed to equip students with the knowledge, skills, and ethical framework necessary to become a confident and competent interviewer.
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Lesson: The active and passive voices in news
A lesson plan to help journalism students understand the difference between the active and the passive voices in news
Journalistic ethics – scenario
In this scenario a reporter feels ethically compromised after accepting hospitality from a developer who subsequently pressured them for favourable coverage.
Build your own journalism training course
Editors who want to improve their news output and raise the professionalism of their staff now have access to free training materials.