Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Identifying the target audience and its information needs
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
Vision, accountability and transparency
A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
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Newsgathering tips for producing great content
The newsgathering process involves sourcing ideas, planning coverage, assigning teams, structuring packages, monitoring the web, working in the field - and coming back alive and well.
Journalism and the public interest
A journalist has no right to intrude on the personal lives of others except in cases where doing so will serve the public interest. We need to be crystal clear on what we mean by public interest.
Withholding information – scenario
You are about to publish an article about a local business which is offering a service for a paid-for subscription. Before you publish you are informed that a similar service is being offered by a community project which is totally free-of-charge. What do you do?