Strategy

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.