Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
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Preparing for an interview
A journalist needs to be well-prepared when planning an interview. However, after all your research, try to keep the interview to three questions in order to avoid over-complication and confusion.
Lesson: How to develop news angles
A lesson plan is designed to help trainers teach students how to seek out new angles on a breaking, developing or running news story.
Designing a media training plan
A well-designed media training plan could make the difference between the success and the failure of a media business.