Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
You might also likeRELATEDRecommended to you
Lesson: Setting up community radio
This lesson is designed to help participants learn how to plan, set up, and manage a community radio station serving a specific audience with a unique editorial proposition.
Module: Specialisms in journalism
This module aims to equip aspiring and current journalists with the knowledge and skills necessary to cultivate a specialist area of coverage, establish themselves as experts, and report with depth, accuracy, and independence.
How to create a broadcast news package
Discover how to create concise, compelling TV and radio packages that capture audience attention and deliver information effectively.