Strategy

Newspaper audience research

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience?

From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Establishing a market differential

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Winning audience trust and loyalty

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

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Journalism, trauma and stress

Journalists often witness challenging and traumatic events which can have a profound impact on the individual, their reporting, the victims, and the audience. We look at the help available for dealing with stress and trauma.

Setting up refugee media in exile

This article deals with how refugee communities can set up and operate a successful news organisation when living in exile.

Accuracy – scenario

Scenario: There has been a strike at a steel works. The union claims all its 100,000 members were out on strike, but the employer says 50% turned up for work and defied the picket line. You were reporting from the main gates of the steel plant all day and you didn't see anyone crossing the picket line. What do you report?