Strategy

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?