Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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Lesson: Investigating Documents
Investigative journalists need to learn how to interrogate official documents in order to find essential facts and then inform the audience.
Transparency and full disclosure – scenario
In this scenario a reporter embedded with the military and closely monitored in a war zone wanders off and discovers a story the army wouldn't want him to tell.
Off-the-record chat – scenario
In this scenario we look at what a journalist should do with off-the-record information when it relates to a major news event.