Strategy

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.