Strategy

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.