Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
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Constructing a TV news package
This article sets out the basics for creating a news package for TV. It's been created for those starting out in TV journalism.
Fake news and trust chains
"Fake news" encompasses two distinct concepts: fabricated stories masquerading as truth and the dismissal of legitimate news as false.
Withholding information – scenario
In this scenario a journalist comes across information that changes the focus of a story the editor had asked them to write. Should they include it or withhold it.