Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
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Lesson: Fact-checking and adding context
This lesson plan is designed to teach students how to fact-check then add context so that the information produced in a news report is accurate and complete.
The role of the media lawyer
Many news stories involve straightforward reporting on events, but some more complex stories might require legal advice before they are published.
Editorialising is not for news
The free training materials on Media Helping Media are all aimed at encouraging one particular kind of journalism: accurate, fact-based, impartial news reporting.