Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
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Militaristic words used in journalism
Here we look at some of the most common militaristic words that are regularly used in journalism, along with their intended meaning and possible non-militaristic alternatives.
Trespass and journalism – scenario
In this scenario we look at a situation where a journalist is faced with breaking the law in order to gather essential information for informing the public debate.
Constructing a TV news package
This article sets out the basics for creating a news package for TV. It's been created for those starting out in TV journalism.