Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
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Editorial impartiality – scenario
In this scenario a reporter covering a story about medical malpractice in a hospital discovers that the consultant involved is a relative. What should they do?
Editing audio for radio news
We edit audio because we do not always have the time on air to broadcast a whole interview, but it's important we do it well.
Lesson: Impartiality in journalism
This lesson plan is designed to teach students the importance of impartiality in journalism and the avoidance of bias.