Strategy

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.