Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
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Refresher: Managing people
This intensive, one-day managing people course is designed for senior journalists transitioning into or currently holding leadership roles.
Lesson: Understanding interviewees
This lesson plan looks at why some people are willing to talk to an investigative journalist and why some won't.
Gender equality in the media
The role of the journalist in rectifying gender imbalance in media is multifaceted, and it involves both individual actions and contributing to broader systemic change.