Strategy

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.