Strategy

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.