Hosted by the Fojo Media Institute
Media Helping Media is hosted by the Fojo Media Institute at Linnaeus University.
Media Strategy
Our strategy section explores long-term planning and sustainable development for news organisations. Examine digital transformation, newsroom convergence, audience engagement, revenue diversification, organisational change management, and business models that support quality journalism. All material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Collaborative journalism explained
Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-324x160.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Creating a current affairs programme
In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Social media test for mainstream media
Does your media organisation have a social media strategy, reaching out and connecting with your audience on every device they turn to for information?
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
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Content released under Creative Commons
The content on Media Helping Media (MHM) is released via Creative Commons BY NC SA 4.0.