Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Managing people and setting objectives
For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Identifying the target audience and its information needs
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Creating a distinctive radio station sound
A radio station needs to have a unique and consistent sound and deliver content that the listeners can relate to. Developing a station's voice can help increase reach, ratings and impact.
Newspaper audience research Q & A
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.
Strategic forward planning for media organisations
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
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Accuracy – scenario
Scenario: There has been a strike at a steel works. The union claims all its 100,000 members were out on strike, but the employer says 50% turned up for work and defied the picket line. You were reporting from the main gates of the steel plant all day and you didn't see anyone crossing the picket line. What do you report?
How to improve your journalistic productivity
If you turn up for the daily news meeting without a story idea, you're in the wrong job. A journalist should be living and breathing stories 24 hours a day, seven days a week and 365 days a year.
False equivalence and false balance
Journalists sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story then end up distorting the facts.