Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Preparing a media corporate plan

Advanced

Creating a current affairs programme

Strategy

Creating a converged news operation

Community radio project plan

Convergence: transforming news production

Creating a distinctive radio station sound

The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Funding the news – a guide to sustainability

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.