For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
The first step in setting up a media business is to identify the audience you plan to serve. You need to know their information needs so that you can better serve them.
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.