Strategy

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.