Strategy
This section is for those involved in developing strategies for running successful and financially sustainable media businesses. See our site map for a list of articles.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
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Lesson: Media project management skills
This lesson plan is designed to help journalists understand what is required to plan for news events, programmes and products.
Tool: Optimism index for media trainers
The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.
Exercise: The active and passive voices in news
Many news stories are about action. This exercise looks at how journalist use the active voice to capture that action in their writing and seize the attention of the audience.







