Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
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How to spot a news story
What are the telltale signs that help journalists distinguish fact from fiction, and how do they know when they have uncovered an important news story?
Lesson: Language and style basics
A lesson plan to help students understand the importance of using the right language and style in their journalism.
Accuracy – scenario
In this scenario a reporter witnesses a mass walkout of workers from a factory affected by industrial action. The company claims it's business as usual; the union says all workers have downed tools.