Media strategy
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Creating a current affairs programme
In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.
Moving to cloud-based publishing
Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Funding the news – a guide to sustainability
Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-324x160.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Creating a converged newsroom
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Project management skills
Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.
Moving to cloud-based publishing
Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Collaborative journalism explained
Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.