Strategy

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.