Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience?
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
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Lesson: Beyond basic fact-checking
Journalists who have mastered basic fact-checking skills need to develop systems for dealing with all forms of fake news.
Learning management systems
Learning Management Systems (LMS) are increasingly becoming the digital backbone of all media training, in particular Training of Trainers (ToT) courses.
Module: Managing newsroom resources
This free training module provides an outline for teaching senior journalists the essential editorial management skills required to run an efficient and effective news operation.