Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
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Community radio running order
The following is a 24-hour daily schedule for a community radio station, balancing core programming elements with listener engagement and local relevance.
Creating a strong fact-checking system
It’s the job of the journalist to try to find and present the truth, but fact-checking isn't easy. It requires a methodological approach to verification.
Lesson: Conflicts of interest in journalism
This lesson plan emphasises the importance of understanding, identifying, and avoiding journalistic conflicts of interest in order to maintain editorial integrity and public trust.