Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
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Using the right words
Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.
How to run an effective news meeting
Here we offer 50 suggestions for helping editors run stimulating news meetings that guarantee a steady stream of original stories.
Module: Investigative journalism methods and skills
This six-week module provides an outline for teaching students about investigative journalism. It's designed to be adapted by universities and colleges to meet local needs.