Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Creating a current affairs programme

Strategy

Planning a journalistic collaboration

Strategy

Convergence: transforming news production

Preparing a media corporate plan

Social media test for mainstream media

Adapting to changing audience behaviour

Creating a distinctive radio station sound

Establishing a market differential

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Project management in media

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Preparing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.