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Media Helping Media is hosted by the Fojo Media Institute at Linnaeus University.
Media strategy
Collaborative journalism explained
Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
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Content released under Creative Commons
The content on Media Helping Media (MHM) is released via Creative Commons BY NC SA 4.0.