Strategy

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.