Strategy
For those involved in developing strategies for running successful and financially sustainable media businesses which inform the public debate with robust and ethical journalism. See our site map to scroll down the complete list.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
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Transparency and full disclosure – scenario
In this scenario a reporter embedded with the military and closely monitored in a war zone wanders off and discovers a story the army wouldn't want him to tell.
AI and investigative journalism
The landscape of investigative journalism is undergoing a significant transformation, with artificial intelligence (AI) emerging as a powerful ally for reporters.
Lesson: Setting up refugee media in exile
This lesson plan is designed to help students understand the essential steps for establishing a refugee media operation in exile, encompassing legal, editorial, and operational frameworks.







