Hosted by the Fojo Media Institute
Media Helping Media is hosted by the Fojo Media Institute at Linnaeus University.
Media strategy
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-324x160.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
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