Strategy

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.