Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
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Forms of information disorder
With the spread of fake news, journalists need to recognise and understand the different categories, types, elements, and phases of information disorder.
Specialisation in journalism
Some journalists decide to become specialists in specific areas, such as health, crime, the environment etc. These are known as "rounds" or "beats."
Gender equality in the media
The role of the journalist in rectifying gender imbalance in media is multifaceted, and it involves both individual actions and contributing to broader systemic change.