Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Ensuring female representation in news leadership and coverage
12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry
Setting up a media business – four essential steps
A media business is like a table with four legs. These are the media organisation's target audience, the core editorial proposition that it offers to that audience, the values that the business holds dear, and the market that sustains the business. Each leg has to be strong and firm. If one leg is weak, the table wobbles. A shaky media organisation is not good.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
The uneasy but essential evolution of news
The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
Basics of project development for a media organisation
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
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Court reporting for beginners
Reporting on court hearings is an essential part of journalism. It requires an understanding of local laws and knowing what can be reported and what can’t.
For journalists, clarity is as important as accuracy
These are a few thoughts (some of them adapted from The Economist’s style guide and those of other respected newspapers) for journalists writing and editing copy in English.
Basic rules for delivering training
One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect, what is expected of them and how you intend to schedule course elements.