Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
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Lesson: False equivalence and false balance
This lesson plan is designed to help students avoid applying false equivalence and false balance to their news writing.
Pitching a news story to an editor
Whether you are a freelance journalist or reporter for a newspaper or broadcaster, you will need to understand how best to pitch a story so that it is accepted by the editor.
Journalism and the public interest
A journalist has no right to intrude on the personal lives of others except in cases where doing so will serve the public interest. We need to be crystal clear on what we mean by public interest.