Audience identification
In this section we look at how a media organisation can identify and superserve its target audience, ensuring that the content produced meets the needs of those who rely on the media house for their news and information. We look at audience segmentation, changing audience behaviour, and how to ensure that news is delivered on every platform/device the audience turns to in order to access information.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Engaging viewers and listeners
TV and radio presenters need to connect with the audience, building trust and respect. Here Riz Khan shares some tips for engaging viewers and listeners.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-324x160.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Related learning resources
Lesson: Brand values in news
This lesson plan is designed to help participants understand the importance of brand values in news and how they apply to journalists..
Lesson: Audience research and segmentation
This lesson plan is designed to help participants learn how to carry out audience research in order to better understand the needs of the target audience.