All the scenarios on Media Helping Media are based on real events.
A young radio reporter is coming to the end of his first month on the job. He’s just been approved to drive the radio station’s radio car, which means he can now go out on stories and broadcast live from the scene. He’s very excited.
He looks out of the newsroom window and sees a thick plume of smoke rising from the east of the city centre. He alerts the news editor who agrees he should take the radio car, get as close to the scene as possible, and report live into the next bulletin at 4pm.
The reporter arrives at the scene at 3:50pm. He parks behind two fire engines at the corner of a building which is ablaze.
The reporter has 10 minutes before he has to go live into the bulletin. He tries to find someone for a comment, but all the firefighters are busy trying to control the flames, while the police are trying to control the crowd.
However, one of the engineers operating the fire engine pump will talk. When asked whether there are any casualties, he says “Not that we know of, but there are still people in the building.”
The reporter sees a group of people carrying items out of the burning tenements. He presumes they are trying to salvage what they can from the flames.
He lives in a similar part of the city, in similar accommodation. He feels sorry for them. At that point he decides on the top line for his live report – that people are still in the building trying to salvage what possessions they can.
He raises the radio car mast. The vehicle is new. It has the radio station’s logo plastered all over it in red, white, and blue. The reporter can see it’s attracting attention.
A group of men, some with their faces covered, gather round the radio car. Three police officers approach and try to block their way.
By now the reporter is sitting in the radio car ready to broadcast. It’s one minute to the 4pm bulletin.
He leaves all four windows half-open to try to get the sound effects of the chaos outside into his report.
The 4pm news jingle starts to play.
The news reader announces that there is a major fire at a city centre tenement block. She then says, “We are now going live to our reporter on the scene.”
The light on the reporter’s microphone goes green. He’s live. He starts his report…
“The fire has now spread to four floors of this five-storey building. Dozens of firefighters are trying to contain the blaze. Residents are still in the building. Many are trying to salvage what they can from their burning homes. Working together they’re stacking their possessions on the street.”
One of the police officers, who had been protecting the radio car while the reporter was broadcasting, bangs on the window and shouts, “They’re looting, you’ve got to move, it’s not safe here.”
At that point the radio car begins to rock from side to side as a growing number of men start to clamber on top of it. More police arrive. The men who have been attacking the radio car step back.
Emotions and assumptions take over
What we have here is a situation where an inexperienced reporter is faced with a breaking news story, is expected to report live from the scene, but has little knowledge of what is really going on.
He’s been carried away with the excitement of the event, and, in the absence of any credible information, and with no time for proper news-gathering or fact-checking, relies solely on emotion and assumptions.
The fact that he lived in a similar inner-city area meant that he was unable to be objective; he immediately assumed those gathering possessions were similar to his own neighbours.
His emotions were high when he thought they were salvaging what they could. He identified with a false situation and let that assumption pollute his report.
The story he had built in his mind from the moment he arrived at the scene was wrong. Not only was it wrong, but it was missing the importance of the event.
He was witnessing rioting and looting, not local residents working together to salvage what they could from their burning homes.
In such situations reporters must detach themselves from events, broadcast what they see, and avoid any assumptions.
If they are unable to find out what is actually going on from a reliable source, they should just offer a situation report about what they can see in front of them.
There was enough eye-witness material to fill a 30-second situation report without guesswork.
The report should have been limited to his account of describing the flames, the smoke, the number of fire engines, the crowd, and the number of police at the scene.
The reporter’s mistake was to let his imagination get the better of him.
He was broadcasting false information to the station’s listeners.
This was before social media, but in today’s age of Facebook and Twitter, such an error could lead to a rapid spread of fiction which would take on a life of its own as raw emotion and ill-informed reaction is added.
Lessons from this scenario
- A breaking news reporter’s job is to describe what is happening at the scene, you are not there to interpret without evidence. If you have facts that are sourced and verified, you should include them, too.
- It doesn’t matter what you think might happen next. Your guesswork about the future has absolutely no value.
- You must avoid all assumptions when compiling a report. Assumptions are fine when you are trying to work out what the story is during the research stage, but they then must be verified or discarded during the fact-checking process – they have no place in live situation reports.
- Adjectives and adverbs have little value in live breaking news reporting. The facts are strong enough on their own. The audience doesn’t need your subjective take on things, or your own personal value judgements.