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Diversity in journalism
The importance of diversity in journalism extends beyond representation, it is also about enriching the news coverage produced and ensuring its relevance to a wider audience.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
In-depth proactive journalism
Proactive journalism is an approach to newsgathering where reporters take the initiative in seeking out stories.
The role of the news producer
The news producer has an essential role to play in any news organisation. Their job is to ensure that the material that is published is of the highest quality.
Social media in news production
Social media has fundamentally disrupted the media landscape, forcing traditional outlets to confront their operational models and redefine their role in a rapidly evolving information ecosystem.
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
Getting the best out of a news meeting
The following is a list of the essential elements required to ensure a successful daily newsroom meeting that provides a clear outline of what news stories are being covered.
Adopting the ‘big story’ approach
Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.
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Is your journalism ethical?
Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Lesson: Climate Change
This lesson plan is designed to equip journalists with the knowledge and skills necessary to report accurately and ethically on climate change.