Sample Category Title

Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.

The importance of diversity in journalism extends beyond representation, it is also about enriching the news coverage produced and ensuring its relevance to a wider audience.

The news producer has an essential role to play in any news organisation. Their job is to ensure that the material that is published is of the highest quality.

Proactive journalism is an approach to newsgathering where reporters take the initiative in seeking out stories.

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Here we look at ways to set up a strong newsgathering team from planning, production through to output.

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.