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A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Training should always be judged by its effectiveness, and there are several tools for measuring success. The following is to evaluate the assess the impact of the training. 

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.