In association with Fojo Media Institute, Linnaeus University, Sweden

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From our Strategy section

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From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Radio training in Jaffna, Sri Lanka. Image by David Brewer shared via Creative Commons BY-NC-SA 4.0

Creating a distinctive radio station sound

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
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Collaborative journalism explained

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

From our Training section

Slide by David Brewer released via Creative Commons BY-NC-SA 4.0.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them
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Tool: SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
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Tool: Learning management systems

Learning Management Systems (LMS) are increasingly becoming the digital backbone of all media training, in particular Training of Trainers (ToT) courses.

From our Strategy section

Photograph of Journalism training in Vietnam by David Brewer released via Creative Commons

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Editors from Hurriyat Sudan working on the business model - image by David Brewer of Media Helping Media

Funding the news – a guide to sustainability

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Image by David Goehring released via Creative Commons CC BY 2.0

From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Image of a researcher carrying out an audience survey - created using Imagen 3 by David Brewer of MHM

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
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Newspaper audience research

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
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Project management in media

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Project management image courtesy of pxhere and released under Creative Commons Universal

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

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