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From our Strategy section
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
From our Training section
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource.
Tool: Training of Trainers (ToT)
Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.
Media training requirements
For international media training to be successful, tried, tested and proven case studies from a similar region are needed.
From our Strategy section
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
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Lesson: Proactive story development
This lesson plan teaches journalists how to take a proactive approach to newsgathering by investigating, anticipating, exploring, and exposing stories of significant public interest.
Wanted, your media know-how
Have you got any journalism expertise that you are willing to share with others? If so, please get in touch.
Climate change – tone and language
Climate change is a complex and urgent story, demanding careful consideration of tone and language from the journalists covering the issue.












