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From our Strategy section
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
From our Training section
Tool: Evaluation and Impact Assessment
Training should always be judged by its effectiveness, and there are several tools for measuring success. The following is to evaluate the assess the impact of the training.
What it takes to be a media trainer
Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.
Basic rules for delivering training
One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them
From our Strategy section
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Covering a tragedy – scenario
In this scenario we look at how a journalist should act when they witness a tragedy unfolding and have to decide whether to help, or to stand by and report.
Training needs assessment
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
Tool: Gap analysis in media training
'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.













