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From our Strategy section
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
From our Training section
International media training
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.
Media training requirements
For international media training to be successful, tried, tested and proven case studies from a similar region are needed.
Tool: SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
From our Strategy section
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
The project management process
In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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Citizen reporting to citizen journalism
This article was written for a group of young citizen reporters from remote rural communities in Zimbabwe who were learning how to become journalists.
Lesson: Letting the pictures tell the story
Television journalists need to ensure that they are exploiting the medium to the maximum effect by letting the pictures tell the story.
Lesson: The questions every journalist should ask
This lesson plan teaches students about the six essential questions - What? Why? When? How? Where? and Who?












