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In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Training should always be judged by its effectiveness, and there are several tools for measuring success. The following is to evaluate the assess the impact of the training. 

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.