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From our Strategy section
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
From our Training section
Tool: Optimism index for media trainers
The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.
Tool: SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
The qualities required for media training
A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them.
From our Strategy section
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
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Respecting privacy as a journalist
Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
Gender equality in the media
The role of the journalist in rectifying gender imbalance in media is multifaceted, and it involves both individual actions and contributing to broader systemic change.
Lesson: Using the right words
This lesson plan is designed to teach students the power of words and how to use them when writing a piece of journalism.












