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Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.