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From our Strategy section

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The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
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Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

From our Training section

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Build your own journalism training course

Editors who want to improve their news output and raise the professionalism of their staff now have access to free training materials.
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Tool: Evaluation and Impact Assessment

Training should always be judged by its effectiveness, and there are several tools for measuring success. The following is to evaluate the assess the impact of the training. 
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Tool: SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

From our Strategy section

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Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
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Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
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Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Establishing a market differential

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
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Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
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Newspaper audience research

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
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Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
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A proven way to finance independent media

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

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Scenario: Conflict of interests

In this scenario you are a political correspondent working for a national public service broadcaster. A lobbying company offers you a significant amount of money to train lobbyists in how to influence the media. What do you do?

Avoiding manipulation

One of the roles of the journalist is to scrutinise the decisions made by politicians and report the implications to the public.

Workshop: Constructing a news package for radio

This workshop outline sets out the basics for creating a news package for radio. It’s been created for those starting out in radio journalism.