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From our Strategy section
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Collaborative journalism explained
Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.
From our Training section
Basic rules for delivering training
One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them
Tool: SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
Tool: Learning management systems
Learning Management Systems (LMS) are increasingly becoming the digital backbone of all media training, in particular Training of Trainers (ToT) courses.
From our Strategy section
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.