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If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Editors who want to improve their news output and raise the professionalism of their staff now have access to free training materials.

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.