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Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Training should always be judged by its effectiveness, and there are several tools for measuring success. The following is to evaluate the assess the impact of the training. 

'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.