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A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.