Production technology

In this section we look at how to create a converged newsroom producing content delivered to multiple platforms. We look at the workflows needed and the roles and the responsibilities required. And we consider how such a system transforms news production saving resources and leading to efficiencies and cost savings. This section also considers what is involved to move a news organisation to cloud-based publishing.

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Convergence: workflows, roles and responsibilities

A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.
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Creating a converged newsroom

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
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Convergence: transforming news production

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
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Moving to cloud-based publishing

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
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Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
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From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
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The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
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Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Related learning resources

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Tool: Newsroom Convergence Implementation

This newsroom convergence tool helps editors deliver content to multiple platforms from one source, increasing reach and efficiency while reducing costs.
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Tool: Multiplatform Authoring (MPA)

This MPA tool lets journalists write a story once and publish across multiple digital platforms, ensuring editorial consistency for the news organisation’s audience.
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Lesson: Creating a converged news operation

This lesson plan is designed to help senior media managers understand and implement a converge newsroom strategy. 
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Module: Digital newsgathering and production

This free, six-week adaptable module is designed for universities and colleges to teach the editorial management skills needed to run a sustainable, audience-focused digital news operation.
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Refresher: Digital newsgathering and production

This compressed one-day course provides an intensive overview of the essential skills and strategy required to run a sustainable, audience-focused digital news operation.