Production technology
In this section we look at how to create a converged newsroom producing content delivered to multiple platforms. We look at the workflows needed and the roles and the responsibilities required. And we consider how such a system transforms news production saving resources and leading to efficiencies and cost savings. This section also considers what is involved to move a news organisation to cloud-based publishing.
Convergence: workflows, roles and responsibilities
A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.
Creating a converged newsroom
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Moving to cloud-based publishing
Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Related learning resources
Tool: Newsroom Convergence Implementation
This newsroom convergence tool helps editors deliver content to multiple platforms from one source, increasing reach and efficiency while reducing costs.
Tool: Multiplatform Authoring (MPA)
This MPA tool lets journalists write a story once and publish across multiple digital platforms, ensuring editorial consistency for the news organisation’s audience.
Lesson: Creating a converged news operation
This lesson plan is designed to help senior media managers understand and implement a converge newsroom strategy.
Module: Digital newsgathering and production
This free, six-week adaptable module is designed for universities and colleges to teach the editorial management skills needed to run a sustainable, audience-focused digital news operation.
Refresher: Digital newsgathering and production
This compressed one-day course provides an intensive overview of the essential skills and strategy required to run a sustainable, audience-focused digital news operation.