Strategy

Strategic forward planning for media organisations

This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.

Establishing a market differential with original journalism

This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.

Vision, accountability and transparency

A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.

The value of thorough research for media organisations

Why surveying the audience is important Knowing your audience, understanding the issues they face, and being aware of what they think about society - and...

The uneasy but essential evolution of news

The audience, empowered with tools to choose, create, enrich and share, is the new superuser offering alternative sources and channels of information to those of mainstream providers.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Preparing and introducing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

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Language and style – grammar

In this, the third module in the series about language and style from The News Manual, we look at some of the most important grammatical rules for news writing, at some common mistakes and how to correct them.

Information disorder – the essential glossary

For the policy-makers, technology companies, politicians, journalists, librarians, educators, academics, and civil society organisations all facing the challenges of information disorder, agreeing to a shared vocabulary is essential.

Creating a journalism content weighting system

Introducing a story weighting system helps prioritises effort on the stories that are of most value to the target audience, it saves time, speeds up production, and helps avoid wasted effort.