Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Funding the news – a guide to sustainability

Strategy

Establishing a market differential

Strategy

Knowing your audience

Organisations supporting independent media

Managing people and setting objectives

Community radio project plan

Project management in media

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Funding the news – a guide to sustainability

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

Female representation in news leadership and coverage

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Developing a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Reviewing news output is essential

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.