Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
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Story development techniques
Journalists need to look for related stories, angles, or missing pieces of a story in order to help the audience understand the importance of the issue being covered.
Photojournalism and ethics
The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
Module: Journalism’s Role
This free educational module provides an outline for teaching students about the role of journalism in society. It's designed to be adapted by universities and colleges to meet local requirements.