Strategy

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.