Strategy

For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.

Audience research and segmentation

Strategy

Creating a distinctive radio station sound

Strategy

A proven way to finance independent media

The skills of media project management

Developing a media sales strategy

Adapting to changing audience behaviour

Managing people and setting objectives

Knowing your audience

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Managing people and setting objectives

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Setting up a media business

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Collaborative journalism explained

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Planning a journalistic collaboration

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Community radio project plan

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.