Strategy

Social media test for mainstream media

Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.

Ensuring female representation in news leadership and coverage

12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry

The value of thorough research for media organisations

Knowing your audience, understanding the issues they face, and being aware of what they think about society - and your media organisation in particular - are important factors for fine-tuning what you offer in order to better inform the public debate.

Vision, accountability and transparency

A media organisation must be clear about what it stands for. If your audience puts its trust in the news you produce, then you need to set out your editorial values and be ready to be judged.

Basics of project development for a media organisation

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Preparing and introducing a media corporate plan

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Adapting to changing audience behaviour

The challenge of keeping up with changing audience behaviour and ensuring that the content that is produced is available on all the devices the audience uses to access information.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

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Dealing with emotional pressure in journalism – scenario

How should a reporter respond when someone uses emotional pressure and threats to try to stop them doing their job? In this scenario we look at a situation where a reporter is begged not to cover a story, and then threatened with violence if they publish. What would you do?

Editing radio news bulletins

Each bulletin will have a variety of stories reflecting the latest information our listeners are interested in. They are not comprehensive. They should give a flavour of the main points of the stories.

How to create a structured news report

This module was written for trainee journalists in Zimbabwe who were keen to learn how to produce in-depth video reports about life in their remote rural communities.