Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.
Female representation in news leadership and coverage
Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
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How to spot errors in your writing
Most journalists need a second pair of eyes to check through their copy in order to spot any factual, grammatical or spelling mistakes.
Lesson: Constructing a radio news package
A lesson plan to help teach students how to create a news package for radio.
Module: Interviewing for journalists
This free six-week module is for teaching journalists how to carry out interviews for news, current affairs, and in-depth programmes.