Strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.