Strategy

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.