Strategy

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.