Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
A proven way to finance independent media
The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
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Withholding information – scenario
In this scenario a journalist comes across information that changes the focus of a story the editor had asked them to write. Should they include it or withhold it.
Frequently confused words
It's essential for journalists to maintain precision in their use of language, especially when dealing with words that sound or look similar but which carry different meanings.
Good journalism has always been about data
We are all data journalists, even those who may have never heard of the term before. Data journalism has been around for years, it's just more accessible and useful now.