Strategy
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Managing people and setting objectives
Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.
Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Organisations supporting independent media
We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.