Strategy
For those involved in developing a strategy for running a successful media business which informs the public debate and is financially sustainable.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Managing people and setting objectives
For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.
Newsroom evolution from digital denial to digital first
Continually monitoring how content is being consumed by your audience, and responding quickly to technological and market opportunities, is essential to developing a sustainable business model.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource. Without well-trained and motivated staff, you will struggle to deliver the right quality of content to your audience.
Ensuring female representation in news leadership and coverage
12 steps designed to tackle the “cultural exclusion” of women in news leadership roles and "unmute" the voices of women in the global news industry
Newspaper audience research Q & A
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Strategic forward planning for media organisations
This module looks at how media organisations need to plan ahead to produce original content that informs the public debate and covers the issues of most concern to the target audience.
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Punctuation
Punctuation is designed to make reading easy. It is the written counterpart of those pauses and verbal inflections which make speech understandable.
Integrity and journalism
Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
What is a journalist?
Another training module based on material from The News Manual, used with permission. Here we will discuss: who journalists are and what they do; why people become journalists; and what qualities you need to be a good journalist.