Management

Our management section focuses on newsroom leadership and organisational development. Learn effective strategies for team building, resource allocation, staff development, conflict resolution, and editorial strategy that create productive, innovative, and resilient journalism organisations. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

From our Strategy section

Image by David Goehring released via Creative Commons CC BY 2.0

From digital denial to digital first

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Senior journalists at NTV in Vinh, Nghệ An. Image by David Brewer released via Creative Commons.

Winning audience trust and loyalty

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

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Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

From our Training section

Training in Dhaka, Bangladesh. Image shared via Creative Commons

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Graphic for a Media Helping Media Training Tool

Tool: SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Training in Nairobi, image by David Brewer shared via Creative Commons

What it takes to be a media trainer

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.

From our Strategy section

Editors from Hurriyat Sudan working on the business model - image by David Brewer of Media Helping Media

Funding the news – a guide to sustainability

A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.

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Reviewing news output is essential

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

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Forward planning for media organisations

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

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Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Radio training in Jaffna, Sri Lanka. Image by David Brewer shared via Creative Commons BY-NC-SA 4.0

Creating a distinctive radio station sound

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

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The value of audience research

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Project management image courtesy of pxhere and released under Creative Commons Universal

The skills of media project management

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.