Management

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.