Management

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

For international media training to be successful, tried, tested and proven case studies from a similar region are needed.

A well-designed media training plan could make the difference between the success and the failure of a media business.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.