Management
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
When a ‘big story’ breaks
Big stories happen out of the blue. And when they do newsrooms have to spring into action immediately.
Community radio running order
The following is a 24-hour daily schedule for a community radio station, balancing core programming elements with listener engagement and local relevance.
Convergence: workflows, roles and responsibilities
A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.
Creating a vibrant newsroom culture
The output of a news organisation is determined by how well the newsroom is run. A well-managed newsroom is more likely to produce compelling and engaging content focused on audience need.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
The role of the news producer
The news producer has an essential role to play in any news organisation. Their job is to ensure that the material that is published is of the highest quality.
Adopting the ‘big story’ approach
Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.