Management

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?