Management

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A well-designed media training plan could make the difference between the success and the failure of a media business.

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source. In the previous article we looked at what is ‘Collaborative journalism’. In this article we look at how to do it.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.