Ethics
Our ethics section examines the professional standards that guide responsible journalism. Explore principles of impartiality, fairness, accuracy, and journalistic integrity while also learning to navigate challenging ethical dilemmas journalists face in their daily work. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Accuracy in journalism
A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.
Impartiality in journalism
For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
Integrity and journalism
Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
Respecting privacy as a journalist
Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
Photojournalism and ethics
The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
Unconscious bias and journalism
Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
Offence and journalism
Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.
Fairness in journalism
Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.
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