In association with Fojo Media Institute, Linnaeus University, Sweden

Ethics

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Accuracy in journalism

A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.
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Impartiality in journalism

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
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Integrity and journalism

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
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Respecting privacy as a journalist

Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
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Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
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Unconscious bias and journalism

Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
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Offence and journalism

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.
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Fairness in journalism

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.

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