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Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Boris Johnson interviewed by Anna Tsekouras 2014 - image by David Poultney released under Creative Commons

The power of quotes in journalism

Quotes can define an era, a person, or a story. Used thoughtfully, they transform reporting from factual to memorable, from clear to compelling.
Image by Cathy released via Creative Commons BY-NC 2.0

Fact-checking and adding context

An essential part of the editorial process is to examine everything we are told to make sure it is factual.
Image by Alexandre Dulaunoy released via Creative Commons CC BY-SA 2.0

Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
Gazeta Lubuska Newsroom image by PawelJanczaruk released via Wikimedia Commons

Journalism’s roles and responsibilities

Journalism demands a diverse skill set across various roles. Explore the different tasks and career paths available to modern journalists in our guide.
Image of a journalist researching created using Imagen 3 - created by David Brewer of MHM

SIFT for fact-checking

Journalists who are committed to fact-checking, as we should all be, have several methods available to help them deal with fake news.
Image by David Brewer released via Creative Commons BY-NC-SA 4.0

Clarity is as important as accuracy

Journalists must write clearly as well as accurately using accessible language that the audience can understand.
Passive and active voice graphic by Anders Behrmann

The active and passive voices in news

Make your news writing more interesting by using the “active voice”. Bob Eggington explains this simple and effective technique.
Image of an intervention in a council meeting - created using Imagen 3 by David Brewer of MHM

The evolution of an original news story

Behind every headline is a journey of persistence. This article shows how robust research and in-depth reporting are central to uncovering the complete story.
Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Whether you're a journalist or reporter, learn how to pitch stories effectively to ensure they are accepted by your editor every time.
Image by U.S. Department of Agriculture released via Creative Commons CC BY-SA 2.0

Interviewing politicians

Master political interviews: learn to navigate scripted lines and handle evasive answers to ensure you uncover the facts the public needs to hear.
Graphic for email interviewing created with Gemini AI

Interviewing remotely

Here we explore the key issues journalists face when interviewing sources via electronic media instead of face-to-face and in real time.
Graphic for a Media Helping Media Training Tool

Tool: News story checklist

The follow is a structured checklist tool for journalists to consider in order to ensure they produce strong news stories.
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