Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Graphic for a Media Helping Media Training Tool

Tool: News story checklist

The follow is a structured checklist tool for journalists to consider in order to ensure they produce strong news stories.
Image by Chrispen Tabvura released via Creative Commons CC BY 2.0

News sources and the ‘so what’ factor

Every news story needs at least one reliable source that is able to share information that helps the journalist get to the facts.
Passive and active voice graphic by Anders Behrmann

The active and passive voices in news

Make your news writing more interesting by using the “active voice”. Bob Eggington explains this simple and effective technique.
Photo by Brett Jordan on Unsplash

Using the right words

Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.
Image by David Brewer released under Creative Commons BY-NC-SA 4.0

Clichés, journalese, and jargon

Journalists need to recognise and then avoid using journalese, jargon, and clichés. Their writing must be clear, easy to understand, and informative.
Naomi Goldsmith delivering gender training to female journalists in Tanzania

Gender equality in the media

Addressing gender imbalance in media requires a multifaceted approach from journalists, combining personal initiative with essential systemic change.
Graphic of a construction kit and instructions created using Google Gemini AI

Creating a structured news report

Writing news without a plan is like building a kit without instructions. Use a structured story plan to order facts logically and engage your readers.
Image by Brandon Anderson released via Creative Commons CC BY-NC-ND 2.0

Crime reporting for beginners

Crime journalists must balance the public’s right to know with ethics, ensuring accuracy and sensitivity while avoiding sensationalism or prejudice.
Image by Allissa Richardson released via Creative Commons CC BY 2.0

Interviewing for video journalists

Tips about the steps a video journalist can take to enhance the quality of filmed interviews.
Photo by Thought Catalog on Unsplash

Language and style

Learn how to write clear, impactful sentences for better understanding and discover why choosing the right language is essential for your readers.
Image by Rafael Anderson Gonzales Mendoza released via Creative Commons CC BY-NC-SA 2.0

Journalism and the public interest

All news stories should, by definition, be interesting. They should immediately capture the attention and make the audience want to know more.
Mobile journalism training Harare, Zimbabwe. Image shared via Creative Commons BY-NC-SA 4.0

Citizen reporting to citizen journalism

How young citizen reporters in Zimbabwe learnt how to move beyond basic storytelling to produce journalism that truly informs the public debate.
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