Basics
Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
The active and passive voices in news
Make your news writing more interesting by using the “active voice”. Bob Eggington explains this simple and effective technique.
Journalism’s roles and responsibilities
Journalism demands a diverse skill set across various roles. Explore the different tasks and career paths available to modern journalists in our guide.
Words that are frequently misused
It's essential for journalists to maintain precision in their use of language, especially when dealing with words that sound or look similar but which carry different meanings.
Essential elements of a news story
Pyramid journalism and the essential elements for writing a news story.
Language and style – basics
Learn how to write clear, impactful sentences for better understanding and discover why choosing the right language is essential for your readers.
Why some news stories are rejected
There will be times when a news story is withheld from publication, we look at why, what changes might be needed, and how to make sure a story is ethical and legally safe.
The power of quotes in journalism
Quotes can define an era, a person, or a story. Used thoughtfully, they transform reporting from factual to memorable, from clear to compelling.
Gender equality in the media
The role of the journalist in rectifying gender imbalance in media is multifaceted, and it involves both individual actions and contributing to broader systemic change.
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Workshop: Crime reporting for beginners
Crime journalists must balance the public’s right to know with ethics, ensuring accuracy and sensitivity while avoiding sensationalism or prejudice.
Why editorial ethics are important
The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.
Creating a vibrant newsroom culture
The output of a news organisation is determined by how well the newsroom is run. A well-managed newsroom is more likely to produce compelling and engaging content focused on audience need.










