Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Developing news sense

How do we know what is news? There are millions of things going on in the world all the time and only some of them become news stories.
Journalists in Vietnam attending training on finding the human angle in news stories - Image by David Brewer

Including the human angle in news

For news organisations to succeed, they must attract and retain audiences. The human touch is vital for building trust and engagement.
An image of a journalist writing on a computer - image by Google Gemini AI

In journalism, good writing is plain writing

The purpose of news writing is to convey meaning clearly and effortlessly by using precise, comprehensible, and easily digestible words.
Journalism training in Africa. Image by David Brewer shared via Creative Commons

What is takes to be a journalist

Journalists should be accurate, first with news, trusted, easy to understand, straight, aware, disciplined and realistic.
Image by Tessa Kavanagh from Pixabay

Translation in journalism

If you are a journalist working in a multilingual society, you may have to work in more than one language.
Image by U.S. Department of Agriculture released via Creative Commons CC BY-SA 2.0

Interviewing politicians

Master political interviews: learn to navigate scripted lines and handle evasive answers to ensure you uncover the facts the public needs to hear.
Image by Alexandre Dulaunoy released via Creative Commons CC BY-SA 2.0

Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
Photo by Thought Catalog on Unsplash

Language and style

Learn how to write clear, impactful sentences for better understanding and discover why choosing the right language is essential for your readers.
Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Every great piece of journalism starts with a pitch — and how you pitch can make the difference between being published or being rejected.
Boris Johnson interviewed by Anna Tsekouras 2014 - image by David Poultney released under Creative Commons

The power of quotes in journalism

Quotes can define an era, a person, or a story. Used thoughtfully, they transform reporting from factual to memorable, from clear to compelling.
Image by woodleywonderworks released under Creative Commons

Attribution and plagiarism

Producing a piece of original journalism involves uncovering facts that, had it not been for you, would have remained hidden.
Man working on typewriter, image by Media Helping Media

The qualities of a journalist

Journalism is a demanding profession that requires a unique combination of intellectual curiosity, linguistic skill, and a deep understanding of the world. 
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