Journalism Basics

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use.

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Clichés, journalese, and jargon

Journalists need to recognise and then avoid using journalese, jargon, and clichés. Their writing must be clear, easy to understand, and informative.
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Journalism’s roles and responsibilities

Journalism demands a diverse skill set across various roles. Explore the different tasks and career paths available to modern journalists in our guide.
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Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
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Why clarity and accuracy are vital in journalism

Learn why clarity is as vital as accuracy in journalism. Master SEO-friendly writing tips, avoid jargon, and improve audience understanding with our guide.
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The power of quotes in journalism

Quotes can define an era, a person, or a story. Used thoughtfully, they transform reporting from factual to memorable, from clear to compelling.
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Words that are frequently misused

It's essential for journalists to maintain precision in their use of language, especially when dealing with words that sound or look similar but which carry different meanings.
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Citizen reporting to citizen journalism

How young citizen reporters in Zimbabwe learnt how to move beyond basic storytelling to produce journalism that properly informs the public debate.
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The evolution of an original news story

Behind every headline is a journey of persistence. This article shows how robust research and in-depth reporting are central to uncovering the complete story.
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Finding and judging news

What is news? Beyond facts, it’s the stories that truly matter to people. Explore why human interest and personal relevance are at the heart of every headline.
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Journalism and the public interest

All news stories should, by definition, be interesting. They should immediately capture the attention and make the audience want to know more.
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Issue-led journalism explained

Issue-led journalism reports on a public concern, using facts and context to show why it matters and how it affects people.
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Letting the pictures tell the story

Here we explore the importance of visual storytelling in TV and video journalism, showing you how to let the pictures tell the story.

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