Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Every great piece of journalism starts with a pitch — and how you pitch can make the difference between being published or being rejected.
Image by Chrispen Tabvura released via Creative Commons CC BY 2.0

News sources and the ‘so what’ factor

Every news story needs at least one reliable source that is able to share information that helps the journalist get to the facts.

Developing news sense

How do we know what is news? There are millions of things going on in the world all the time and only some of them become news stories.
Journalists in Vietnam attending training on finding the human angle in news stories - Image by David Brewer

Including the human angle in news

For news organisations to succeed, they must attract and retain audiences. The human touch is vital for building trust and engagement.
Gazeta Lubuska Newsroom image by PawelJanczaruk released via Wikimedia Commons

Journalism’s roles and responsibilities

Journalism demands a diverse skill set across various roles. Explore the different tasks and career paths available to modern journalists in our guide.
Image by Alexandre Dulaunoy released via Creative Commons CC BY-SA 2.0

Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
Image by David Brewer released via Creative Commons BY-NC-SA 4.0

Why clarity and accuracy are vital in journalism

Learn why clarity is as vital as accuracy in journalism. Master SEO-friendly writing tips, avoid jargon, and improve audience understanding with our guide.
Man working on typewriter, image by Media Helping Media

The qualities of a journalist

Journalism is a demanding profession that requires a unique combination of intellectual curiosity, linguistic skill, and a deep understanding of the world. 
Image of a journalist researching created using Imagen 3 - created by David Brewer of MHM

SIFT for fact-checking

Journalists who are committed to fact-checking, as we should all be, have several methods available to help them deal with fake news.
Image courtesy of Gerlos and released under Creative Commons BY-NC-ND 2.0

Spotting a news story

How does a journalist know when they are on the right track? What are the telltale signs that distinguish fact from fiction? 
An image of a journalist writing on a computer - image by Google Gemini AI

In journalism, good writing is plain writing

The purpose of news writing is to convey meaning clearly and effortlessly by using precise, comprehensible, and easily digestible words.
Climate change journalist Rafiqul Islam Montu interviewing flooding survivors

The importance of diverse perspectives

Diverse perspectives and facts are vital for accurate journalism, helping to reveal the true complexity behind the news through varied viewpoints.
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