Journalism Basics

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use.

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Attribution and plagiarism

Producing a piece of original journalism often involves referencing information written by others. It's important journalists are open about their sources.
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Grammar for journalists

Journalists need to observe important grammatical rules when writing news stories and avoid common mistakes that could confuse the audience.
Naomi Goldsmith delivering gender training to female journalists in Tanzania

Gender equality in the media

Addressing gender imbalance in media requires a multifaceted approach from journalists, combining personal initiative with essential systemic change.
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Crime reporting for beginners

Crime journalists must balance the public’s right to know with ethics, ensuring accuracy and sensitivity while avoiding sensationalism or prejudice.
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Why clarity and accuracy are vital in journalism

Learn why clarity is as vital as accuracy in journalism. Master SEO-friendly writing tips, avoid jargon, and improve audience understanding with our guide.
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Interviewing ‘off the record’

Sources sometimes agree to talk to journalists ‘off the record’. Here we examine what that means and how to handle such a request. Talking to...
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Journalism and the public interest

All news stories should, by definition, be interesting. They should immediately capture the attention and make the audience want to know more.
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The power of words

Journalists need to understand the power of using the right words when writing news stories
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Finding and judging news

What is news? Beyond facts, it’s the stories that truly matter to people. Explore why human interest and personal relevance are at the heart of every headline.
Journalists in Vietnam attending training on finding the human angle in news stories - Image by David Brewer

Including the human angle in news

For news organisations to succeed, they must attract and retain audiences. The human touch is vital for building trust and engagement.
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Clichés, journalese, and jargon

Journalists need to recognise and then avoid using journalese, jargon, and clichés. Their writing must be clear, easy to understand, and informative.
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How to turn editorial feedback into a journalistic win

Learn how freelance journalists can use editorial feedback as a career boost. Master the edit, build trust with editors, and secure more commissions. For freelance...

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