Basics
Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
News sources and the ‘so what’ factor
Every news story needs at least one reliable source that is able to share information that helps the journalist get to the facts.
What is takes to be a journalist
Journalists should be accurate, first with news, trusted, easy to understand, straight, aware, disciplined and realistic.
Unlock your journalistic potential
The following is a collection of tips for journalists starting off in the job. It's been compiled from advice shared by senior journalists around the world.
Letting the pictures tell the story
Here we explore the importance of visual storytelling in TV and video journalism, showing you how to let the pictures tell the story.
Using the right words
Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.
Creating TV and radio packages
Discover how to create concise, compelling TV and radio packages that capture audience attention and deliver key information effectively.
Producing a radio news bulletin
Crafting a radio bulletin is like serving a balanced meal: it must be nourishing, digestible, and leave your audience perfectly prepared for the day ahead.
Introduction to interviewing
The interview is one of the basic tools of journalism. You cannot be a good journalist without being a good interviewer and a careful listener.
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Workshop: TV news packaging
This workshop sets out the basics for creating a news package for TV. It’s been created for those starting out in TV journalism and those with some experience.
Refresher: Investigative journalism methods and skills
This intensive day-long course aims to cultivate the crucial "investigative mindset" required for producing original, in-depth investigative journalism.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.










