Basics
Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Translation in journalism
If you are a journalist working in a multilingual society, you may have to work in more than one language.
Including the human angle in journalism
For news organisations to succeed, they must attract and retain the interest of the public. Here we consider how the human touch is a vital tool in engaging with audiences.
Using the right words
Words are the essential tools of journalism. They convey meaning and help the audience understand the issues we are covering. So they need to be used properly.
Crime reporting for beginners
Journalists reporting about crime must balance the public's right to know with ethical considerations, ensuring accuracy, fairness, and sensitivity
Where does news come from?
The job of the journalist is to uncover the stories that shape our understanding of the world.
Adjectives and adverbs in journalism
When it comes to writing - not just news writing but any kind of writing - adjectives and adverbs have a bad reputation.
Developing important news angles
Seeking out new angles on a breaking, developing or running news story is an important part of the editorial process.
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Workshop: Adjectives and adverbs in news
Journalists should not waste words. Their writing should be concise and tight. Adjectives and adverbs clutter up news stories and should be avoided wherever possible.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Exercise: The inverted pyramid in practice
The inverted pyramid model places the most fundamental and newsworthy information at the top followed by supporting details, with the least important background information at the bottom.










