Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
The role of the media lawyer
Many news stories involve straightforward reporting on events, but some more complex stories might require legal advice before they are published.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Presenting news content online
A journalist managing a news website is constantly involved in updating, refreshing and repositioning content in time with the evolving news flow.
Using AI as a newsroom tool
Discover the pros and cons of AI in news production. We interview Google Gemini to explore how artificial intelligence views its growing role in journalism.
Journalism and activism
Can a journalist also be an activist for a cause without compromising the core editorial values of journalism?
Handling breaking news
Journalists need to have a system in place for covering a breaking news story in order to know who does what and when.
Hey AI, what are the top stories of the day?
Have you ever chaired a news meeting surrounded by blank faces with no story ideas? Well, with AI that experience could be a thing of the past.
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Lesson: Clarity is as important as accuracy
A lesson plan designed to help students understand the importance of clarity in their writing so that they produce news articles that the reader can understand.
Secondary trauma in the newsroom
Up to 50% of newsroom staff viewing graphic footage face secondary trauma. Discover who is most at risk and how organisations can provide essential support.
Module: News writing skills
This six-week module provides an outline for teaching students how to improve their writing skills by enhancing precision, style, and clarity in journalistic writing.







