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Advanced journalism

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Image by Dave Null released via Creative Commons CC BY-NC 2.0

A journalist must not have an agenda

Our role as journalists is to unearth information, prepare it and then display it for the benefit of the audience. We are not there to fabricate, manipulate or force.
Data journalist image created by Microsoft's AI Image Designer

Using AI as a newsroom tool

Discover the pros and cons of AI in news production. We interview Google Gemini to explore how artificial intelligence views its growing role in journalism.
Image of journalists accessing data created with Gemini Imagen 3 AI by Media Helping Media

Data journalism – resources and tools

We have compiled a list of some of the leading resources and tools that are available for those starting out in data journalism.
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Tips for motivating journalists

Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
Propaganda graphic produced by Google Gemini AI

Journalism and propaganda

Journalists must recognise propaganda to avoid spin and deliver factual news. Ensuring the public is properly informed is essential for credible journalism.
Image by Adam Lisagor released via Creative Commons CC BY-NC-SA 2.0

Avoiding bias during election coverage

During elections politicians will often accuse media organisations and their journalists of bias. We look at the challenges of producing fair election coverage.
Graphic for a Media Helping Media Training Tool

Tool: Story Weighting System

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
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Avoiding manipulation

One of the roles of the journalist is to scrutinise the decisions made by politicians and report the implications to the public.
Photo by Zainul Yasni on Unsplash

Information disorder – mapping the landscape

Information disorder is everywhere according to journalist Claire Wardle. Here she sets out the categories that reporters need to be aware of and research.
Riz Khan presenting

Engaging viewers and listeners

TV and radio presenters need to connect with the audience, building trust and respect. Here Riz Khan shares some tips for engaging viewers and listeners.
Image of scales from Wellcome Trust released under Creative Commons

False equivalence and false balance

Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
Image of journalist taking notes by Marco Urban released via Creative Commons BY-NC-ND 2.0

Self-censorship in journalism

To combat self-censorship - a major hurdle for robust impartial journalism - journalists must first recognise why it happens and understand its root causes.

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