Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
What is data journalism?
Data journalism, also known as data-driven journalism, is the process of finding, understanding, and processing information in order to produce news stories.
Using AI as a newsroom tool
The benefits and dangers of using artificial intelligence in journalism and news production
Disinformation and misinformation
Journalists attempting to deal with 'fake news' need to understand the difference between disinformation and misinformation.
How to detect AI-generated images
How can journalists identifying fake photographs with so many dramatic images being shared at speed on social media.
Updating an online news item
Journalists working on a news website are responsible for publishing content on every device their users to turn to in order to access information.
Hey AI, what are the top stories of the day?
Have you ever chaired a news meeting surrounded by blank faces with no story ideas? Well, with AI that experience could be a thing of the past.
Journalism and activism
Can a journalist also be an activist for a cause without compromising the core editorial values of journalism?
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Lesson: Preparing for and carrying out an interview
This lesson plan is designed to teach students how to carry out an interview in a way that reveals new and important information.
How to spot a news story
What are the telltale signs that help journalists distinguish fact from fiction, and how do they know when they have uncovered an important news story?
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.







