In association with Fojo Media Institute, Linnaeus University, Sweden

Advanced journalism

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Tool: Story Weighting System

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
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Old news is no news, updates are essential

Journalism involves an ongoing commitment to update and rework the material we are producing to ensure that it remains relevant, reflects latest developments, and continues to inform.
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Prompting AI for journalism

When using generative AI in journalism, it's essential to create the right prompts. The quality of the prompts will define the quality of the response.
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Tool: The Content Value Matrix

In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
The author, Charles Ngidula (left) - image courtesy Fojo Media Institute

Integrating AI into everyday journalism

AI is reshaping newsrooms β€” but only journalists can ensure it strengthens, not undermines, the trust and integrity that great reporting depends on.
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Creating a fact-checking system

It’s the job of the journalist to try to find and present the truth, but fact-checking isn't easy. It requires a methodological approach to verification.
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Handling story leaks and tip-offs

A critical factor for journalists when handling and disseminating leaked material is the need to take account of the motives of the leaker.
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False equivalence and false balance

Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
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Journalism, trauma and stress

Journalists frequently face trauma that affects their wellbeing and work. Explore essential support services for managing work-related stress and trauma.
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Avoiding bias during election coverage

During elections politicians will often accuse media organisations and their journalists of bias. We look at the challenges of producing fair election coverage.
Riz Khan presenting

Engaging viewers and listeners

TV and radio presenters need to connect with the audience, building trust and respect. Here Riz Khan shares some tips for engaging viewers and listeners.
Slide by David Brewer released via Creative Commons BY-NC-SA 4.0.

Handling breaking news

Journalists need to have a system in place for covering a breaking news story in order to know who does what and when.

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