Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
False equivalence and false balance
Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
Hey AI, what are the top stories of the day?
Have you ever chaired a news meeting surrounded by blank faces with no story ideas? Well, with AI that experience could be a thing of the past.
Evidence-based reporting
This guide provides a framework for journalists to compile in-depth reports on any topic by ensuring that all they write is based on verifiable facts.
Specialisms in journalism
Specialist reporting means going beyond general news coverage in order to develop deep expertise, insight and trust in a particular subject area.
Tips for motivating journalists
Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
Using AI for story development
How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
The importance of keeping records
Journalists who want to inform the audience need to keep records so that they can add context to breaking news stories without having to rely on others for background information
Causes of climate change
Journalists must avoid providing false equivalence and false balance when covering news stories – particularly climate change.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Understanding post-truth in journalism
For journalists, post-truth represents a critical challenge to our core mission of informing the public with accurate, verified information. Here we look at how journalists should handle post-truth content.
Avoiding bias during election coverage
During elections politicians will often accuse media organisations and their journalists of bias. We look at the challenges of producing fair election coverage.
Climate change – language
Climate change is a complex and urgent story, demanding careful consideration of tone and language from the journalists covering the issue.
Examining rumour to find facts
The role of a journalist is to publish facts. To do that they often have to examine rumour and gossip as part of the newsgathering process.
Self-censorship in journalism
To combat self-censorship - a major hurdle for robust impartial journalism - journalists must first recognise why it happens and understand its root causes.
Editorial independence during elections
Election coverage is one of the most critical responsibilities of the media. It shapes public discourse, informs voters, and plays a vital role in safeguarding democracy.














