Sample Category Title

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.