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Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.