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Content sharing for the benefit of all
Small news organisations, eager to offer their audience a wider choice of news, can now take advantage of a free international wires service currently syndicating in 90 languages.
Newspaper audience research Q & A
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback. Here are some issues newspaper publishers should consider.
Preparing and introducing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Sustainable journalism in practice
Sustainable journalism in practice - how it affects newsrooms in terms of values, challenges, transparency and production.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience? There are many ways media organisations respond to social media, but here are three.
The skills and techniques of media project management
What is needed to manage a successful media project from start to finish. The second training module in our series on project management.
Introducing a converged newsroom strategy
A media organisation that introduces a converged news operation needs to have a clear strategy that is understood and makes sense to all news and business development staff.
Establishing a market differential with original journalism
This module is about producing original, in-depth, issue-led journalism designed to inform the public debate and meet the needs of your target audience while giving you a market differential.
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Planning tips for effective election coverage
Planning is essential for effective election coverage. This following is a checklist by editors or election coverage teams. It gives also some guidance on special editorial approaches to the campaign.
False equivalence and false balance
Journalists sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story then end up distorting the facts.
Using AI to enhance journalism
Media Helping Media asked Google Gemini AI how it could be used by journalists to help them find new and unique angles when covering a news story.