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A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.