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Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.