Sample Category Title

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.