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Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?