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Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.