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This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.