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The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.