Sample Category Title

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.