Sample Category Title

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?