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Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.