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This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.