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In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.