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Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.