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Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.