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In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.