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Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Creating a distinctive radio station sound
A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.
The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Funding the news – a guide to sustainability
A list of sustainable business models for media managers who are planning to start a media outlet in economically challenging circumstances.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
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Lesson: How to develop a story
This lesson plan is designed to teach students how to find and assess important news angles for a breaking news story.
Unlock your journalistic potential
A journalist must learn the house rules of the media organisations they are working for. All will have a set of guidelines and a style guide. But here are general tips about starting off in journalism.
International media training
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.