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Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Creating a current affairs programme
In this article we look at the steps involved in creating a news and current affairs programme based on the needs of the target audience.
Community radio project plan
Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.
The skills of media project management
If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.
Creating a converged news operation
A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
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Avoiding manipulation
One of the roles of the journalist is to scrutinise the decisions made by politicians and report the implications to the public.
Citizen reporting to citizen journalism
This article was written for a group of young citizen reporters from remote rural communities in Zimbabwe who were learning how to become journalists.
Where does news come from?
The job of the journalist is to uncover the stories that shape our understanding of the world.