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In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.