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A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.