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Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.