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Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.