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Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.