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A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.