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The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.