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The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.