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In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.