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Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.