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Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.