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Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.