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A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.