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A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.