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This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.