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The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.