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Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.