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Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.