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A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.