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A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?