Hosted by the Fojo Media Institute
Media Helping Media is hosted by the Fojo Media Institute at Linnaeus University.
Media Strategy
Our strategy section explores long-term planning and sustainable development for news organisations. Examine digital transformation, newsroom convergence, audience engagement, revenue diversification, organisational change management, and business models that support quality journalism. All material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Collaborative journalism explained
Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.
Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
Moving to cloud-based publishing
Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
Winning audience trust and loyalty
A media organisation needs to be clear about what it stands for in order to win the trust of the audience.
Social media test for mainstream media
Does your media organisation have a social media strategy, reaching out and connecting with your audience on every device they turn to for information?
Project management in media
Media houses continually revise their output to ensure that they retain the existing audience and attract new listeners, viewers, and readers.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Planning a journalistic collaboration
Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.
Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Funding the news – a guide to sustainability
Explore sustainable business model strategies for media managers launching news outlets planning for long-term growth and stability.
Follow Media Helping Media on Facebook
Check our Facebook page for regular updates from Media Helping Media.
Content released under Creative Commons
The content on Media Helping Media (MHM) is released via Creative Commons BY NC SA 4.0.