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In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.