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Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.