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Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.