Sample Category Title

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.