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A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.