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A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.