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Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Newsroom collaborations are a powerful way to bolster and broaden journalism, allowing all types of organisations, from established global media to new digital ventures and local community sites, to produce original, in-depth, investigative reports.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.