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In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide.