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In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.