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Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.