Sample Category Title

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.