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A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

If you are planning a media project - whether it be a new programme, covering a live event, launching a new product, there are certain rules you should observe.