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Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.