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Establishing a market differential
This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.
Setting up a media business
A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.
Knowing your audience
Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.
Preparing a media corporate plan
The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.
Newspaper audience research
Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.
Project management in media
A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.
Adapting to changing audience behaviour
Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
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Building a newsroom staffing rota
Every news operations needs a staffing rota that provides excellent coverage during operational hours, makes maximum use of resources, and offers significant benefits for staff.
Frequently confused words
It's essential for journalists to maintain precision in their use of language, especially when dealing with words that sound or look similar but which carry different meanings.
News sources and the ‘so what’ factor
Every news story needs at least one reliable source that is able to share information that helps the journalist get to the facts.