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Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.