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The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.