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Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.