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Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

We have compiled a list of organisations that offer operational, strategic, and financial/business support for independent media, helping outlets survive, grow, and enhance their impact.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.