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Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.