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In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.