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Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.