Sample Category Title

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.

Audience research is essential if a newspaper is to remain relevant and generate revenue, but some publishers fail to gather adequate audience feedback.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

A radio station can only achieve impact if it has a unique and consistent sound and delivers content that the listeners can relate to.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A media business is like a table with four legs - the target audience, the editorial proposition, values, and the market.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.