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A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

A media organisation must always remain alert to changing audience demand and behaviour. This involves continually examining what is produced to ensure that it is relevant to those who consume it.

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

Media managers need to set clear objectives for all staff in order to get the best out of those who work for the news organisation.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

In this article we look at the steps involved in creating a radio news and current affairs programme based on the needs of the target audience.

Successful media projects, whether new programmes, live event coverage or product launches, rely on following specific regulatory rules and industry guidelines.

A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Launching a community radio station is a complicated exercise with lots of overlapping elements. The most important thing to do, before you do anything else, is to stop and think.

Newsroom collaboration empowers diverse media outlets to produce original, in-depth investigative reports, broadening the reach and impact of modern journalism.