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Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

A media organisation needs to be clear about what it stands for in order to win the trust of the audience.

The corporate plan is the most important tool in a media chief executive’s toolbox. Without it the media organisation can become lost and directionless.

Sustainable business models for media managers launching outlets in tough economic climates. Explore resilient strategies for long-term growth and stability.

Identifying the target audience and discovering the information needs of readers, listeners and viewers, is essential for formulating an editorial proposition.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

This article sets out the process for producing original, in-depth, issue-led journalism designed to inform the public debate.

Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.