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Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.

Here we look at the practical steps needed in setting up an editorial collaboration with another news organisation or other information source.

Is your news organisation and its output male dominated? Are women fairly represented in newsroom leadership roles and the stories covered?

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.

The Media Development Investment Fund (MDIF) offers a distinctive route to media sustainability, combining mission-driven financing with deep strategic support to strengthen independent journalism worldwide. 

Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.