Online and digital journalism
In this section we look at online and digital journalism, in particular we explore how news organisations manage and update their websites via a converged newsroom approach. We look at how digital has altered priorities for both news organisations and the audiences they serve. And we consider what this means to newsroom workflows and the content that is produced.
Presenting news content online
A journalist managing a news website is constantly involved in updating, refreshing and repositioning content in time with the evolving news flow.
Setting online news priorities
Modern news sites act as converged content factories, delivering information across all user devices through a streamlined, multi-platform digital newsroom.
From digital denial to digital first
Failure to recognise and keep up with changing audience behaviour is one of the most common reasons for media organisations struggling.
Updating an online news item
Journalists working on a news website are responsible for publishing content on every device their users to turn to in order to access information.
Managing a news website’s front page
The journalist in charge of a news website is like a shopkeeper who sets out their stall. If the items are badly displayed the customer might miss them, if they are not fresh people won't buy them.
Old news is no news, updates are essential
Journalism involves an ongoing commitment to update and rework the material we are producing to ensure that it remains relevant, reflects latest developments, and continues to inform.
Convergence: workflows, roles and responsibilities
A converged newsroom operates like a 'content factory', with a centralised 'command and control' desk responsible for all news intake, production and output.
Convergence: transforming news production
Introducing a converged news operation is rarely easy. Those trying to introduce changes in workflows, roles and responsibilities are often met with resistance.
![Image by Rawpixels/a> released via CC[0] Wikimedia Commons](https://mediahelpingmedia.org/wp-content/uploads/2012/03/typewriter-218x150.jpg "The uneasy but essential evolution of news")
The uneasy but essential evolution of news
Empowered audiences now act as superusers, creating and sharing content to offer alternative information channels beyond mainstream media providers.
Forward planning for media organisations
This module looks at how media organisations need to plan ahead in order to produce original content that informs the public debate and makes the most efficient use of resources.
Moving to cloud-based publishing
Discover how a media house in Slovakia slashed costs, increased productivity, and introduced newsroom efficiencies by publishing in the cloud.
Related learning resources
Tool: Newsroom Convergence Implementation
This newsroom convergence tool helps editors deliver content to multiple platforms from one source, increasing reach and efficiency while reducing costs.
Lesson: Creating a converged news operation
This lesson plan is designed to help senior media managers understand and implement a converge newsroom strategy.
Module: Digital newsgathering and production
This free, six-week adaptable module is designed for universities and colleges to teach the editorial management skills needed to run a sustainable, audience-focused digital news operation.
Module: Managing newsroom evolution
This free educational module provides an outline for teaching senior newsroom editors the skills needed to run an efficient newsroom delivering content to multiple platforms.
Refresher: Managing newsroom evolution
This intensive, one-day newsroom management course is designed for senior editors and managers seeking to navigate the complex challenges of the evolving media landscape.
Refresher: Digital newsgathering and production
This compressed one-day course provides an intensive overview of the essential skills and strategy required to run a sustainable, audience-focused digital news operation.