This how-to guide is designed to help journalists manage any conflicts of interest which could damage the integrity of their journalism and lose the trust of the audience.
It’s based on the MHM article ‘Conflicts of interest‘ which we recommend you read before applying the checklist below.
As a journalist, your reputation is built on being fair and honest. If you have a personal interest in a story, it can look like you are biased. This guide will help you identify and manage these situations to keep your work professional.
- [ ] Identify your personal connections
Before you start a story, think about whether you have a private interest in the topic. This includes your own finances, your family members, or any groups you belong to. If a story involves a friend or a relative, you must stop and think. - [ ] Declare any interests to your editor
If you find a possible conflict, tell your manager immediately. It’s much better to be open about it early than to have someone find out later. Transparency is the best way to protect your integrity. - [ ] Avoid taking gifts or free travel
Do not accept money, expensive gifts, or free trips from people you are reporting on. If you take something that is free, the public might think you are writing a positive story to say thank you. If you must travel to cover a story, your news organisation should pay for it. - [ ] Stay away from political or commercial roles
To remain neutral, avoid being personally involved in political parties or business groups that you might need to report on. You need to be able to question any organisation without people questioning your motives. - [ ] Ask for the story to be reassigned
If the conflict of interest is too strong, the best action is to let another journalist handle the piece. This ensures the information is not contaminated and the news outlet stays trusted by the audience. - [ ] Be honest with your audience
In some cases, you may still write the story but you must include a clear note to the readers. Tell them exactly what your connection is so they can make up their own minds about the information.
In journalism, public trust is essential for credibility. Any suggestion that personal, commercial, financial, political, or other external interests have shaped editorial decisions can severely damage the integrity of both the journalist and the news organisation.
