Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

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Language and style

Learn how to write clear, impactful sentences for better understanding and discover why choosing the right language is essential for your readers.
Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Every great piece of journalism starts with a pitch — and how you pitch can make the difference between being published or being rejected.
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Spotting a news story

How does a journalist know when they are on the right track? What are the telltale signs that distinguish fact from fiction? 
Image by David Brewer released via Creative Commons BY-NC-SA 4.0

Why clarity and accuracy are vital in journalism

Learn why clarity is as vital as accuracy in journalism. Master SEO-friendly writing tips, avoid jargon, and improve audience understanding with our guide.
Journalist writing at a typewriter in army fatigues. Image created with Gemini AI

Militaristic words used in journalism

Militaristic words in journalism distort reality and dehumanise people. They're used out of habit rather than a deliberate search for accuracy and clarity.
An image of a journalist writing on a computer - image by Google Gemini AI

In journalism, good writing is plain writing

The purpose of news writing is to convey meaning clearly and effortlessly by using precise, comprehensible, and easily digestible words.
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What is news?

What is news? Beyond facts, it’s the stories that truly matter to people. Explore why human interest and personal relevance are at the heart of every headline.
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Unlock your journalistic potential

The following is a collection of tips for journalists starting off in the job. It's been compiled from advice shared by senior journalists around the world.
Image of a journalist researching created using Imagen 3 - created by David Brewer of MHM

SIFT for fact-checking

Journalists who are committed to fact-checking, as we should all be, have several methods available to help them deal with fake news.
TV newsroom in Bangladesh - image by Media Helping Media

Constructing a TV news package

Learn how to construct a TV news package, from research and filming to editing and scripting, with this step-by-step guide for new journalists.
Image by Allissa Richardson released via Creative Commons CC BY 2.0

Interviewing for video journalists

Tips about the steps a video journalist can take to enhance the quality of filmed interviews.
Radio training workshop in Jaffna, Sri Lanka. Image by David Brewer

Issue-led journalism explained

Issue-led journalism reports on a public concern, using facts and context to show why it matters and how it affects people.
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