In association with Fojo Media Institute, Linnaeus University, Sweden

Basic journalism

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Clarity is as important as accuracy

Journalists must write clearly as well as accurately using accessible language that the audience can understand.
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Assessing news value

The job of the journalist is to sort through daily events and package them into stories in order to inform the public.
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Unlock your journalistic potential

The following is a collection of tips for journalists starting off in the job. It's been compiled from advice shared by senior journalists around the world.
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Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
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What is news?

What is news? Beyond facts, it’s the stories that truly matter to people. Explore why human interest and personal relevance are at the heart of every headline.
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Creating a structured news report

Writing news without a plan is like building a kit without instructions. Use a structured story plan to order facts logically and engage your readers.
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Attribution and plagiarism

Producing a piece of original journalism involves uncovering facts that, had it not been for you, would have remained hidden.
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Fact-checking and adding context

An essential part of the editorial process is to examine everything we are told to make sure it is factual.
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What is takes to be a journalist

Journalists should be accurate, first with news, trusted, easy to understand, straight, aware, disciplined and realistic.
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Letting the pictures tell the story

Here we explore the importance of visual storytelling in TV and video journalism, showing you how to let the pictures tell the story.
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Pitching a news story to an editor

Whether you're a journalist or reporter, learn how to pitch stories effectively to ensure they are accepted by your editor every time.
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Including the human angle in news

For news organisations to succeed, they must attract and retain audiences. The human touch is vital for building trust and engagement.

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