Charles Ngidula

Charles Ngidula is a lecturer at the University of Dar es Salaam, School of Journalism and Mass Communication where he assists in coursework, research guidance, and practical applications. Beyond teaching, Charles is active in media operations at Mlimani Media, a media lab at the university. His research interests span digital media, AI (artificial intelligence), and environmental communication. He explores how machine learning optimises media efficiency while ensuring ethical AI use.