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In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

Bias is a prejudice for or against a group, often leading to unfair judgements. While it's a normal human trait, understanding our biases is vital for fairness.

Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

Journalists must balance privacy rights with the need for rigorous, robust investigation into matters of public interest.

The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.

Rigorous journalism inevitably offends some audiences. Global broadcasters must cover all aspects of human experience to reflect world affairs accurately.

Precision is the soul of journalism. Rule one is simple: get it right. If you can't respect the absolute need for accuracy, this isn't the career for you.

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.