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The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.

Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.

A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.