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Integrity and journalism

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
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Impartiality in journalism

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
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Fairness in journalism

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.
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Offence and journalism

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.
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Unconscious bias and journalism

Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
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Respecting privacy as a journalist

Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
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Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
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Conflicts of interest

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

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Clarity is as important as accuracy

Journalists must write clearly as well as accurately using accessible language that the audience can understand.