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Bias is a prejudice for or against a group, often leading to unfair judgements. While it's a normal human trait, understanding our biases is vital for fairness.

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

Rigorous journalism inevitably offends some audiences. Global broadcasters must cover all aspects of human experience to reflect world affairs accurately.

Precision is the soul of journalism. Rule one is simple: get it right. If you can't respect the absolute need for accuracy, this isn't the career for you.

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.

Journalists must balance privacy rights with the need for rigorous, robust investigation into matters of public interest.