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Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.

Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.

Journalists must ensure that the material they use in coverage has a clear editorial purpose. Where that material is likely to offend, there need to be clear warnings of what is coming up.

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.