Journalists need to recognise and then avoid using journalese, jargon, and clichés. Their writing must be clear, easy to understand, and informative.
This guide is based on the article Clichés, journaleses, and jargon, which we suggest you read before applying the checklist below.
- [ ] Use simple and natural words: Always choose the most direct word available. For example, use ‘ended’ or ‘finished’ instead of ‘axed’. If you would not use a word in a normal conversation with a friend, you should probably not use it in your news report.
- [ ] Identify and remove cliches: A cliche is a phrase that has been used so many times it has lost its power. Phrases like ‘at the end of the day’ or ‘shrouded in mystery’ make your writing look lazy. Try to describe the situation in your own original words instead.
- [ ] Avoid newsroom journalese: Journalese is a special type of language used only by newspapers and news broadcasts. It includes words like ‘bid’, ‘probe’, and ‘plea’. While these words save space in headlines, they make your stories sound artificial and disconnected from real life.
- [ ] Explain or remove technical jargon: Jargon consists of technical terms used by specialists like doctors, lawyers, or police officers. If you must use a technical term, explain what it means in simple English. Your job is to translate complex information for your audience.
- [ ] Write for the ear in broadcasting: If you are writing for radio or television, your scripts must be even simpler. Listeners only get one chance to hear the information. Use short, punchy sentences and avoid any words that might be hard to understand at first listen.
- [ ] Break up tired word pairings: Watch out for adjectives and nouns that always seem to go together, such as ‘blazing inferno’ or ‘luxury yacht’. These pairs have lost their impact. Ask yourself if the adjective is truly necessary or if it is just a habit.
- [ ] Keep your sentences short: Try to limit your sentences to a maximum of 15 to 20 words. This helps readers and listeners follow your story without getting lost in complex grammar. Short sentences carry more weight and authority.
- [ ] Use the active voice: Structure your sentences so that the subject is doing the action (e.g., ‘The police caught the thief’ instead of ‘The thief was caught by the police’). This makes your writing more energetic and easier to follow.
- [ ] Only use cliches in direct quotes: The only time it is acceptable to use a cliche or jargon is when you are quoting someone exactly. This maintains the authenticity of the person you interviewed. However, do not let their lazy language infect your own reporting.
- [ ] Edit your work with a fresh eye: Before you submit your story, read it back specifically looking for ‘lazy’ phrases. If you find a word or phrase that you have seen in dozens of other news stories, change it to something fresher and more accurate.
The most talented journalists are those who can explain the most difficult topics using the simplest language. Keep your writing clean and your readers will thank you.
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