Training of Trainers
Our training of trainers (ToT) section provides essential guidance for journalism educators and training professionals. Develop effective teaching methods, curriculum design skills, assessment techniques, and adult learning approaches that create engaging, impactful training experiences for journalists at all career stages. All material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Designing a media training plan
A well-designed media training plan could make the difference between the success and the failure of a media business.
Tool: Optimism index for media trainers
The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.
Wanted, your media know-how
Have you got any journalism expertise that you are willing to share with others? If so, please get in touch.
Training needs assessment
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
Tool: SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
Developing the potential of your staff
Media training is about investing in people - your staff. They are your most precious resource.
Evaluating the impact of training
The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.
What it takes to be a media trainer
Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.
You might also like
Refresher: Specialisms in journalism
This day-long intensive training course on specialisms in journalism is designed to equip journalists with the knowledge to cultivate a specialist area of coverage, establish expertise, and report with depth and accuracy.
How to cover an event
This guide offers comprehensive advice for anyone looking to cover an event, from meticulous preparation and strategic on-site actions to ethical interview techniques and capturing compelling visuals.
Lesson: Essential elements of a news story
This lesson teaches students how to prioritise the main elements in a news story.







