Training of Trainers
Training advice for those involved in designing and delivering training courses for journalists and media managers, often referred to as TOT.
Training needs assessment
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
Basic rules for delivering training
One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them
Media training requirements
For international media training to be successful, tried, tested and proven case studies from a similar region are needed.
Evaluating the impact of training
The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.
What it takes to be a media trainer
Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.
International media training
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.
Evaluation, impact, and assessment
Training should always be judged by its effectiveness, and there are several tools for measuring success.
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Reviewing news output is essential
A media house needs to be continually assessing whether its output is meeting the needs of the audience and achieving business targets.
Specialisation in journalism
Some journalists decide to become specialists in specific areas, such as health, crime, the environment etc. These are known as "rounds" or "beats."