Training of Trainers

Evaluation, impact, and assessment

Training should always be judged by its effectiveness, and there are several tools for measuring success.

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Gap analysis in media training

'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

The ‘optimism index’ for media trainers

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

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Lesson: Setting up community radio

This lesson is designed to help participants learn how to plan, set up, and manage a community radio station serving a specific audience with a unique editorial proposition.

Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.