In association with Fojo Media Institute, Linnaeus University, Sweden

Training of Trainers

Slide by David Brewer released via Creative Commons BY-NC-SA 4.0.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them
Graphic for a Media Helping Media Training Tool

Tool: SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
Training in Nairobi, image by David Brewer shared via Creative Commons

What it takes to be a media trainer

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.
Journalism training in Hanoi, Vietnam. Image by David Brewer shared via Creative Commons

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
Slide by David Brewer released via Creative Commons BY-NC-SA 4.0.

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 
Training in Vietnam, image by David Brewer shared via Creative Commons

International media training

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.
Training in Dhaka, Bangladesh. Image by David Brewer shared via Creative Commons

Improving media assistance

Media assistance is a two-way process in which providers have as much to learn as they have to give, according to those on the receiving end.
Training in Dhaka, Bangladesh. Image shared via Creative Commons

Designing a media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business.

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