Training of Trainers

International media training

Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

The ‘optimism index’ for media trainers

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Media training requirements

For international media training to be successful, tried, tested and proven case studies from a similar region are needed.

What it takes to be a media trainer

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.

Training of Trainers (ToT)

Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.

SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

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Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Developing and applying news sense

How do we know what is “news”? There are millions of things going on in the world all the time and only some of them become news stories.

Handling breaking news

Journalists need to have a system in place for covering a breaking news story in order to know who does what and when.