Training of Trainers

Designing a media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business.

What it takes to be a media trainer

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.

Evaluation, impact, and assessment

Training should always be judged by its effectiveness, and there are several tools for measuring success.

SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

The ‘optimism index’ for media trainers

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Training of Trainers (ToT)

Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.

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Developing important news angles

Seeking out new angles on a breaking, developing or running news story is an important part of the editorial process.

How news value is assessed

The job of the journalist is to sort through daily events and package them into stories in order to inform the public.

Interviewing politicians

There is a fine art to interviewing politicians. You need to understand their motivation, realise they will have a script, not allow them to complicate matters, refuse to be sidetracked, and retain an open mind.