Ethics

Our ethics section examines the professional standards that guide responsible journalism. Explore principles of impartiality, fairness, accuracy, and journalistic integrity while also learning to navigate challenging ethical dilemmas journalists face in their daily work. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Ethics

Photojournalism and ethics

Ethics

Impartiality in journalism

Ethics

Accuracy in journalism

Image by Slack12 released via Creative Commons CC BY-NC-ND 2.0

Why editorial ethics are important

The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.

Image to illustrate conflict of interest - created using Imagen 3 by David Brewer of MHM

Conflicts of interest

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

Image by Eric Peacock released via Creative Commons CC BY-NC-SA 2.0

Offence and journalism

Rigorous journalism inevitably offends some audiences. Global broadcasters must cover all aspects of human experience to reflect world affairs accurately.

Image by Lanty released via Creative Commons CC BY 2.0

Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

Image by Mushki Brichta via Wikimedia Commons

Unconscious bias and journalism

Bias is a prejudice for or against a group, often leading to unfair judgements. While it's a normal human trait, understanding our biases is vital for fairness.