In association with Fojo Media Institute, Linnaeus University, Sweden

Ethics

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Integrity and journalism

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
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Is your journalism ethical?

Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.
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Conflicts of interest

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.
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Unconscious bias and journalism

Bias is a prejudice for or against a group, often leading to unfair judgements. While it's a normal human trait, understanding our biases is vital for fairness.
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Respecting privacy as a journalist

Journalists must balance privacy rights with the need for rigorous, robust investigation into matters of public interest.
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Why editorial ethics are important

The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.
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Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
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Fairness in journalism

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.

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Exercise: Understanding unconscious bias

This exercise is designed to help journalists understand how unconscious bias can undermine journalistic integrity and distort how news is covered. 

Adapting to changing audience behaviour

Media organisations need to ensure that the content they produce is available on every device the audience turns to for information.

Identifying newsworthiness

As a new journalist, you need to develop a nose for news. Not every event is a story, and not every story is worth telling.