Ethics
Our ethics section examines the professional standards that guide responsible journalism. Explore principles of impartiality, fairness, accuracy, and journalistic integrity while also learning to navigate challenging ethical dilemmas journalists face in their daily work. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Photojournalism and ethics
The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
Impartiality in journalism
For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
Respecting privacy as a journalist
Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
Integrity and journalism
Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
Why editorial ethics are important
The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.
Unconscious bias and journalism
Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
Conflicts of interest
In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.
Accuracy in journalism
A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.
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Lesson: Handling story leaks and tip-offs
This one-day lesson plan is designed to teach students how to deal with story leaks and tip-offs. It's free for journalism trainers to download and adapt for their own purposes.
News sources and the ‘so what’ factor
Every news story needs at least one reliable source that is able to share information that helps the journalist get to the facts.
Tool: The MHM newsroom staffing rota
Every news operations needs a staffing rota that provides excellent coverage during operational hours, makes maximum use of resources, and offers significant benefits for staff.







