Ethics
Our ethics section examines the professional standards that guide responsible journalism. Explore principles of impartiality, fairness, accuracy, and journalistic integrity while also learning to navigate challenging ethical dilemmas journalists face in their daily work. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Integrity and journalism
Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
Respecting privacy as a journalist
Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
Offence and journalism
Rigorous journalism inevitably offends some audiences. Global broadcasters must cover all aspects of human experience to reflect world affairs accurately.
Why editorial ethics are important
The Media Helping Media ethics section is designed to help journalists navigate some of the challenges they might face as they go about their work.
Accuracy in journalism
Precision is the soul of journalism. Rule one is simple: get it right. If you can't respect the absolute need for accuracy, this isn't the career for you.
Conflicts of interest
In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.
Fairness in journalism
Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.
Unconscious bias and journalism
Bias is a prejudice for or against a group, often leading to unfair judgements. While it's a normal human trait, understanding our biases is vital for fairness.
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