Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Image to illustrate an off-the-record briefing created by Gemini AI

Interviewing ‘off the record’

Journalists’ sources sometimes agree to talk only off the record.  Here we examine what that means and how to handle it when sources place...
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Interviewing politicians

Master political interviews: learn to navigate scripted lines and handle evasive answers to ensure you uncover the facts the public needs to hear.
Photo of woman reading newspaper by Photo by Abhijith S Nair on Unsplash

How journalists assess news value

Learn what makes a story newsworthy. This guide explains the five criteria journalists use to assess news value, with clear examples.
Boris Johnson interviewed by Anna Tsekouras 2014 - image by David Poultney released under Creative Commons

The power of quotes in journalism

Quotes can define an era, a person, or a story. Used thoughtfully, they transform reporting from factual to memorable, from clear to compelling.
Man working on typewriter, image by Media Helping Media

The qualities of a journalist

Journalism is a demanding profession that requires a unique combination of intellectual curiosity, linguistic skill, and a deep understanding of the world. 
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Developing important news angles

Seeking out new angles on a breaking, developing or running news story is an important part of the editorial process.

Developing news sense

How do we know what is news? There are millions of things going on in the world all the time and only some of them become news stories.
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Unlock your journalistic potential

The following is a collection of tips for journalists starting off in the job. It's been compiled from advice shared by senior journalists around the world.
Naomi Goldsmith delivering gender training to female journalists in Tanzania

Gender equality in the media

Addressing gender imbalance in media requires a multifaceted approach from journalists, combining personal initiative with essential systemic change.
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The questions every journalist should ask

There are six questions that journalists should consider asking. They are What? Why? When? How? Where? and Who?
Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Every great piece of journalism starts with a pitch — and how you pitch can make the difference between being published or being rejected.
Radio training workshop in Jaffna, Sri Lanka. Image by David Brewer

Issue-led journalism explained

Issue-led journalism reports on a public concern, using facts and context to show why it matters and how it affects people.
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