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Basic journalism

Our basics section provides foundational knowledge for journalists starting their careers and for those wanting to refresh their skills. Learn techniques including news writing, interviewing, story structure, and reporting practices that form the bedrock of quality journalism. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

The inverted pyramid in journalism

The inverted pyramid

The inverted pyramid model puts key news first, followed by supporting details, with the least important background information at the base of the article.
Graphic for email interviewing created with Gemini AI

Interviewing remotely

Here we explore the key issues journalists face when interviewing sources via electronic media instead of face-to-face and in real time.
Image of an editor correcting a reporter's copy - created using Imagen 3 by David Brewer of MHM

Why some news stories are rejected

There will be times when a news story is withheld from publication, we look at why, what changes might be needed, and how to make sure a story is ethical and legally safe.
Graphic for pitching a news story created with Gemini AI

Pitching a news story to an editor

Whether you're a journalist or reporter, learn how to pitch stories effectively to ensure they are accepted by your editor every time.
Naomi Goldsmith delivering gender training to female journalists in Tanzania

Gender equality in the media

Addressing gender imbalance in media requires a multifaceted approach from journalists, combining personal initiative with essential systemic change.
Image by WP Paarz released via Creative Commons CC BY-SA 2.0

Court reporting for beginners

Reporting on court hearings requires an understanding of local laws and knowing what can be reported and what can‘t.
Image by Alexandre Dulaunoy released via Creative Commons CC BY-SA 2.0

Shoe-leather reporting

Digital noise is everywhere, but shoe-leather reporting - getting out and talking to people - remains a foundational skill for the modern journalist.
Radio training workshop in Jaffna, Sri Lanka. Image by David Brewer

Where does news come from?

The job of the journalist is to uncover the stories that shape our understanding of the world. Here we look at what makes news.

Developing news sense

How do we know what is news? There are millions of things going on in the world all the time and only some of them become news stories.
Image by Rafael Anderson Gonzales Mendoza released via Creative Commons CC BY-NC-SA 2.0

Journalism and the public interest

All news stories should, by definition, be interesting. They should immediately capture the attention and make the audience want to know more.
Image to illustrate an off-the-record briefing created by Gemini AI

Interviewing ‘off the record’

Journalists’ sources sometimes agree to talk only off the record.  Here we examine what that means and how to handle it when sources place...
Gazeta Lubuska Newsroom image by PawelJanczaruk released via Wikimedia Commons

Journalism’s roles and responsibilities

Journalism demands a diverse skill set across various roles. Explore the different tasks and career paths available to modern journalists in our guide.
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