Advanced journalism

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Image by Dave Null released via Creative Commons CC BY-NC 2.0

A journalist must not have an agenda

Our role as journalists is to unearth information, prepare it and then display it for the benefit of the audience. We are not there to fabricate, manipulate or force.
Content value matrix - created by David Brewer of Media Helping Media

Tool: The Content Value Matrix

The newsroom content value matrix is a free tool for helping journalists prioritise information and resources to focus on the stories that matter to audiences.
Image by Scale Free Metwork released via Creative Commons CC BY-NC-SA 2.0

Spotting errors in your own writing

Spotting mistakes after hitting publish is a journalist's nightmare. Here, veteran journalists share tips for catching errors when writing news stories.
Image of hear no evil, speak no evil, see no evil, by Bhatt released via Creative Commons BY-NC-SA 2.0

When interviewees dodge your questions

Question avoidance is something every journalist faces. Here we look at common tactics, what they mean, and how to handle them.
Slide by David Brewer released via Creative Commons BY-NC-SA 4.0.

Managing a news website’s front page

The journalist in charge of a news website is like a shopkeeper who sets out their stall. If the items are badly displayed the customer might miss them, if they are not fresh people won't buy them.
Image of a journalist in a refugee camp - created by Microsoft's AI Image Designer

Using AI for story development

How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
Image of an investigative journalist - created using Imagen 3 by David Brewer of MHM

The essential role of journalism

Journalism isn’t just reporting, it’s witnessing history, challenging power, amplifying unheard voices, and making sense of a chaotic world.
Climate change protest image by Michael Gwyther-Jones — Creative Commons 2.0

Climate change – language

Climate change is a complex and high-profile story, demanding careful consideration of tone and language from the journalists covering the issue.
Image of a climate change rally created with Gemini Imagen 3 AI by Media Helping Media

Climate change glossary

The following is a list of some of the common climate change terms used by scientists, environmental agencies, governments, activists, and journalists.
Image of data on a computer screen by Kristina Alexanderson released via Copyright: CC-by-SA

Open-source intelligence (OSINT) in journalism

Discover why journalists use open-source intelligence (OSINT) to verify information, expose manipulation, and strengthen public trust in the news.
Image of man typing on a computer by Negative Space and released under Creative Commons.

Prompting AI for journalism

When using generative AI in journalism, it's essential to create the right prompts. The quality of the prompts will define the quality of the response.
Photo by Elijah O'Donnell on Unsplash

Fake news and trust chains

"Fake news" encompasses two distinct concepts: fabricated stories masquerading as truth and the dismissal of legitimate news as false.

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