Advanced journalism
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Investigating election irregularities
What should journalists look out for when covering elections? We look at five areas.
What is data journalism?
Data journalism, also known as data-driven journalism, is the process of finding, understanding, and processing information in order to produce news stories.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
False equivalence and false balance
Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
Health reporting for beginners
Most journalists are generalists, who can cover any kind of story. But there is also a place for specialists, providing expertise on particular subjects.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Using AI in journalism
Media organisations using AI should set clear newsgathering and production guidelines to protect journalistic integrity and maintain audience trust.
Using AI as a newsroom tool
Discover the pros and cons of AI in news production. We interview Google Gemini to explore how artificial intelligence views its growing role in journalism.
A journalist must not have an agenda
Our role as journalists is to unearth information, prepare it and then display it for the benefit of the audience. We are not there to fabricate, manipulate or force.
Making a documentary
A free step-by-step guide for journalists who want to learn how to make documentaries.
Systems thinking for journalists
Systems thinking empowers journalists to provide deeper more meaningful news coverage by moving beyond surface-level reporting to uncover underlying related facts.
Interviewing without questions
Some interviews don't have to be a rigid question-and-answer session. A more conversational approach - without asking a single question - can sometimes yield richer insights.
Climate change – language
Climate change is a complex and urgent story, demanding careful consideration of tone and language from the journalists covering the issue.
Data journalism – resources and tools
We have compiled a list of some of the leading resources and tools that are available for those starting out in data journalism.
Editorial independence during elections
Election coverage is one of the most critical responsibilities of the media. It shapes public discourse, informs voters, and plays a vital role in safeguarding democracy.
Using AI for story development
How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
Spotting errors in your own writing
Most journalists need a second pair of eyes to check through their copy in order to spot any factual, grammatical or spelling mistakes.
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
Information disorder – mapping the landscape
Information disorder is everywhere according to journalist Claire Wardle. Here she sets out the categories that reporters need to be aware of and research.
Tips for motivating journalists
Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
Media safety during elections
Journalists covering elections should never carry a weapon, should have first aid training, dress appropriately, listen to the locals and avoid confrontation.
Fake news and trust chains
"Fake news" encompasses two distinct concepts: fabricated stories masquerading as truth and the dismissal of legitimate news as false.
Good journalism has always been about data
We are all data journalists, even those who may have never heard of the term before. Data journalism has been around for years, it's just more accessible and useful now.





















