Advanced journalism

Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.

Content value matrix - created by David Brewer of Media Helping Media

Tool: The Content Value Matrix

The newsroom content value matrix is a free tool for helping journalists prioritise information and resources to focus on the stories that matter to audiences.
Climate change protest image by Michael Gwyther-Jones — Creative Commons 2.0

Climate change – language

Climate change is a complex and high-profile story, demanding careful consideration of tone and language from the journalists covering the issue.
Graphic by @urbanmuralhunter, image by Terence Faircloth, released via Creative Commons

Disinformation and misinformation

Journalists attempting to deal with 'fake news' need to understand the difference between disinformation and misinformation.
Image of robot and smartphone by Matt Brown (https://www.flickr.com/photos/londonmatt/) released via Creative Commons BY DEED 2.0 (https://creativecommons.org/licenses/by/2.)

Detecting AI-generated images

How can journalists identifying fake photographs with so many dramatic images being shared at speed on social media.
Image by David Brewer released via Creative Commons BY-NC-SA 4.0

News updates are essential to modern journalism

News updates are vital in journalism. Continuous story revision ensures accuracy, maintains vital context, and fights digital misinformation.
Image of a journalist in a refugee camp - created by Microsoft's AI Image Designer

Using AI for story development

How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
Image of journalists looking at a computer screen created with Gemini Imagen 3 AI by Media Helping Media

Good journalism has always been about data

We are all data journalists, even those who may have never heard of the term before. Data journalism has been around for years, it's just more accessible and useful now.
Image of journalist taking notes by Marco Urban released via Creative Commons BY-NC-ND 2.0

Self-censorship in journalism

Self-censorship in journalism is intentionally withholding or altering content out of fear of social, professional, or political backlash.
Image by Bram Cymet released via Creative Commons CC BY-NC 2.0

Tips for motivating journalists

Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
Image by Ed Yourdon released via Creative Commons CC BY-SA 2.0.

Examining rumour to find facts

The role of a journalist is to publish facts. To do that they often have to examine rumour and gossip as part of the newsgathering process.
Image of a news conference courtesy of Mariusz Kaminski

Brand values in news

All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Image by Dave Null released via Creative Commons CC BY-NC 2.0

A journalist must not have an agenda

Our role as journalists is to unearth information, prepare it and then display it for the benefit of the audience. We are not there to fabricate, manipulate or force.

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