Training of Trainers

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

Basic rules for delivering training

One of the first steps in delivering training is to articulate the ground rules. Participants need to know what to expect and what is expected of them

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Gap analysis in media training

'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.

How media assistance could improve

Trainers have as much to learn as they have to give. That’s the message to those offering media assistance in transition and post-conflict countries from some of those on the receiving end.

Designing a media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business.

SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Evaluation, impact, and assessment

Training should always be judged by its effectiveness, and there are several tools for measuring success.

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