Training of Trainers

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

Media training requirements

For international media training to be successful, tried, tested and proven case studies from a similar region are needed.

The ‘optimism index’ for media trainers

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Training of Trainers (ToT)

Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

Learning management systems

Learning Management Systems (LMS) are increasingly becoming the digital backbone of all media training, in particular Training of Trainers (ToT) courses.

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Scenario: Conflict of interests

In this scenario you are a political correspondent working for a national public service broadcaster. A lobbying company offers you a significant amount of money to train lobbyists in how to influence the media. What do you do?

Clarity is as important as accuracy

Journalists must write clearly as well as accurately using accessible language that the audience can understand.

Refresher: The basics of good journalism

This one-day course is designed for journalists seeking a rapid and comprehensive review of the core principles and values that underpin ethical and effective reporting.