Training of Trainers

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Media training requirements

For international media training to be successful, tried, tested and proven case studies from a similar region are needed.

SMART objectives for media training

Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.

Build your own journalism training course

Editors who want to improve their news output and raise the professionalism of their staff now have access to free training materials.

The ‘optimism index’ for media trainers

The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.

Evaluation, impact, and assessment

Training should always be judged by its effectiveness, and there are several tools for measuring success.

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

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