Training of Trainers
Free training advice for those involved in designing and delivering training courses for journalists and media managers, often referred to as TOT (Training of Trainers). All the articles have been produced by professional trainers. See our site map to scroll down the complete list of ToT articles.
Training of Trainers (ToT)
Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.
SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.
Wanted, your media know-how
Have you got any journalism expertise that you are willing to share with others? If so, please get in touch.
International media training
Those invited to help the media overseas need to ensure that the training they offer is continually refreshed in order to stay relevant and useful.
The qualities required for media training
A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them.Â
Training needs assessment
Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.
The ‘optimism index’ for media trainers
The 'Optimism Index' is a tool designed for trainers of group journalism sessions to gauge and ultimately improve the participants' hope for the future.
Evaluation, impact, and assessment
Training should always be judged by its effectiveness, and there are several tools for measuring success.
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Media safety during elections
Journalists covering elections should never carry a weapon, should have first aid training, dress appropriately, listen to the locals and avoid confrontation.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.







