Training of Trainers

Training needs assessment

Thorough research is the essential if you are to deliver high-impact media training. Never accept a brief from media managers without question - they could be wrong and often are.

Gap analysis in media training

'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

Designing a media training plan

A well-designed media training plan could make the difference between the success and the failure of a media business.

Evaluating the impact of training

The evaluation process at the end of a media training session begins the moment you are engaged by the media organisation you are being asked to help because this is when you know the expectations and deliverables.

Learning management systems

Learning Management Systems (LMS) are increasingly becoming the digital backbone of all media training, in particular Training of Trainers (ToT) courses.

The qualities required for media training

A trainer must not shout at participants or get into loud arguments. They must not make those attending their courses feel small or humiliate them. 

What it takes to be a media trainer

Media trainers must have recent, valid experience of all they teach. They will not earn the respect of course participants if they can't relate to the issues they face.

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