In association with Fojo Media Institute, Linnaeus University, Sweden

Ethics

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Is your journalism ethical?

Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.
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Respecting privacy as a journalist

Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
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Unconscious bias and journalism

Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
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Accuracy in journalism

A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.
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Impartiality in journalism

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
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Conflicts of interest

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.
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Integrity and journalism

Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
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Photojournalism and ethics

The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.

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