Is your journalism ethical?
If the content you produce pushes an agenda, spins a line, favours a sector of society, is manipulated by subjective values, you are probably producing PR copy or even propaganda.
Impartiality in journalism
Being impartial means not being prejudiced towards or against any particular side. All journalists have their own views, however they must learn to leave aside their own personal perspectives.
Unconscious bias and its impact on journalism
Journalists must not allow their own personal or political views to influence their pursuit of the truth. They need to remain objective and impartial, while also being aware of the dangers that unconscious biases can cause.