Ethics
Our ethics section examines the professional standards that guide responsible journalism. Explore principles of impartiality, fairness, accuracy, and journalistic integrity while also learning to navigate challenging ethical dilemmas journalists face in their daily work. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Is your journalism ethical?
Reliable journalism is based on applying strict editorial ethics to all we do so that we can examine the issues that have the most impact on the lives of our audience.
Respecting privacy as a journalist
Journalists face a difficult balancing act. They must respect privacy, but they must also investigate issues that are in the public interest.
Unconscious bias and journalism
Bias is a prejudice or favour for or against an individual or group. It is often an inaccurate and unfair judgement. We are all biased. It’s normal, although it is not desirable.
Accuracy in journalism
A piece of journalism should have many admirable qualities but one is more important than all the rest: accuracy. Rule Number One is: get it right. If you cannot appreciate and respect that rule, there is no point in going into journalism.
Impartiality in journalism
For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.
Conflicts of interest
In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.
Integrity and journalism
Without integrity your journalism is untrustworthy and suspect. Integrity is essential if a journalist wants to investigate issues, shine a light in dark places, and to dig where others don't.
Photojournalism and ethics
The following are commonly accepted ethical guidelines for photojournalists adopted by most mainstream media.
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This lesson plan looks at why some people are willing to talk to an investigative journalist and why some won't.
The investigative journalism dossier
Discipline, order and a well thought out plan are essential for successful investigative journalism.
Lesson: Unconscious bias and its impact on news
This lesson plan is is designed to help students recognise their own unconscious bias and find ways to avoid bias in their journalism.







