Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
How to detect AI-generated images
How can journalists identifying fake photographs with so many dramatic images being shared at speed on social media.
Causes of climate change
Journalists need to be aware of the danger of providing false equivalence and false balance when covering news stories - particularly regarding the subject of climate change.
The use of idioms in journalism
Journalists producing serious news coverage must always write in a way that is clear, accurate, free from jargon.
Creating a fact-checking system
It’s the job of the journalist to try to find and present the truth, but fact-checking isn't easy. It requires a methodological approach to verification.
Avoiding manipulation
One of the roles of the journalist is to scrutinise the decisions made by politicians and report the implications to the public.
Climate change – tone and language
Climate change is a complex and urgent story, demanding careful consideration of tone and language from the journalists covering the issue.
Using AI for story development
How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
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Lesson: Impartiality in journalism
This lesson plan is designed to teach students the importance of impartiality in journalism and the avoidance of bias.
Accuracy – scenario
In this scenario a reporter witnesses a mass walkout of workers from a factory affected by industrial action. The company claims it's business as usual; the union says all workers have downed tools.
Social media test for mainstream media
Does your media organisation have a social media strategy. Does it reach out and connect with your audience on every device they are turning to for information?







