Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
The role of the media lawyer
Many news stories involve straightforward reporting on events, but some more complex stories might require legal advice before they are published.
Beyond basic fact-checking
Fact-checking is a complex, evidence-based process which goes beyond simple verification, demanding critical thinking and contextual analysis.
Climate change glossary
The following is a list of some of the common climate change terms used by scientists, environmental agencies, governments, activists, and journalists.
Presenting news content online
A journalist managing a news website is constantly involved in updating, refreshing and repositioning content in time with the evolving news flow.
Planning effective election coverage
Planning is essential for journalists to produce effective election coverage.
Systems thinking for journalists
Systems thinking empowers journalists to provide deeper more meaningful news coverage by moving beyond surface-level reporting to uncover underlying related facts.
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
You might also like
Journalism and the public interest
All news stories should, by definition, be interesting. They should immediately capture the attention and make the audience want to know more.
Exercise: Clichés, jargon & journalese
Journalists need to recognise and then avoid using journalese, jargon, and clichés. Their writing must be clear, easy to understand, and informative. This exercise is designed to help spot all three.
Informed consent – scenario
In this scenario a reporter covering a disaster films a grief-stricken woman before discovering the facts about the ordeal she has witnessed.







