Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Health reporting for beginners
Most journalists are generalists, who can cover any kind of story. But there is also a place for specialists, providing expertise on particular subjects.
Specialisms in journalism
Specialist reporting means going beyond general news coverage in order to develop deep expertise, insight and trust in a particular subject area.
Evidence-based reporting
This guide provides a framework for journalists to compile in-depth reports on any topic by ensuring that all they write is based on verifiable facts.
Tips for motivating journalists
Daily news meetings should be inclusive and agenda-setting. Editors must foster a culture of original ideas and risk-taking to keep staff motivated and alert.
Covering climate change
Reporting on climate change presents journalists with major hurdles, as it's a topical, controversial subject rooted in complex scientific research.
The use of idioms in journalism
Journalists producing serious news coverage must always write in a way that is clear, accurate, free from jargon.
Presenting news content online
A journalist managing a news website is constantly involved in updating, refreshing and repositioning content in time with the evolving news flow.
Making documentaries for radio
Documentaries are in-depth stories told in a more interesting way. A great documentary engages listeners and puts them at the heart of the storytelling.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Tool: Story Weighting System
Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.
Evidence-based reporting
This guide provides a framework for journalists to compile in-depth reports on any topic by ensuring that all they write is based on verifiable facts.
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Covering a news event
Check our news event coverage guide with tips on preparation, on-site reporting, ethical interviews, and capturing compelling photos and video.
Journalistic integrity – scenario
In this scenario a political correspondent working for a broadcaster is asked to speak at an event organised by a political party - but there is a catch.
Tool: SMART objectives for media training
Those delivering media training need to focus on SMART objectives, which are specific, measurable, achievable, relevant, time-bound.










