Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Specialisation in journalism
Some journalists decide to become specialists in specific areas, such as health, crime, the environment etc. These are known as "rounds" or "beats."
Systems thinking for journalists
Systems thinking empowers journalists to provide deeper more meaningful news coverage by moving beyond surface-level reporting to uncover underlying related facts.
Journalists and politicians
Journalism is often referred to as “the fourth estate”, and is seen as being crucial to the functioning of a healthy and fair society.
How to run an effective news meeting
Here we offer 50 suggestions for helping editors run stimulating news meetings that guarantee a steady stream of original stories.
Investigating election irregularities
What should journalists look out for when covering elections? We look at five areas.
How to spot errors in your writing
Most journalists need a second pair of eyes to check through their copy in order to spot any factual, grammatical or spelling mistakes.
Avoiding bias during election coverage
During elections politicians will often accuse media organisations and their journalists of bias. We look at the challenges of producing fair election coverage.
Disinformation and misinformation
Journalists attempting to deal with 'fake news' need to understand the difference between disinformation and misinformation.
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Audience research and segmentation
In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
Covering a tragedy – scenario
In this scenario we look at how a journalist should act when they witness a tragedy unfolding and have to decide whether to help, or to stand by and report.







