Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
How to spot errors in your writing
Most journalists need a second pair of eyes to check through their copy in order to spot any factual, grammatical or spelling mistakes.
Forms of information disorder
With the spread of fake news, journalists need to recognise and understand the different categories, types, elements, and phases of information disorder.
Handling story leaks and tip-offs
A critical factor for journalists when handling and disseminating leaked material is the need to take account of the motives of the leaker.
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
Climate change – tone and language
Climate change is a complex and urgent story, demanding careful consideration of tone and language from the journalists covering the issue.
Journalists and politicians
Journalism is often referred to as “the fourth estate”, and is seen as being crucial to the functioning of a healthy and fair society.
Using AI as a newsroom tool
The benefits and dangers of using artificial intelligence in journalism and news production
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The value of audience research
Knowing your audience and understanding the issues they face are essential factors in developing a compelling editorial proposition.
Developing a media sales strategy
Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.
How to create a broadcast news package
Discover how to create concise, compelling TV and radio packages that capture audience attention and deliver information effectively.







