Advanced
Our advanced section explores specialised topics for experienced journalists seeking to deepen their expertise. Develop your skills in data journalism, multimedia storytelling, investigative techniques, and complex narrative structures that elevate reporting to the next level. All our material is free to download, adapt and use. Scroll down our site map for all the content in this and other sections.
Tool: The Content Value Matrix
In this article we look at the 'content value matrix, a tool designed to help media managers prioritise effort and resources on the stories that really matter to the target audience.
Using AI for story development
How artificial intelligence (AI) can help a journalist brainstorm a story in order to discover multiple news angles
Causes of climate change
Journalists need to be aware of the danger of providing false equivalence and false balance when covering news stories - particularly regarding the subject of climate change.
Data journalism glossary
The following words and terms are commonly used in data journalism. Data journalists might want to familiarise themselves with them.
Avoiding manipulation
One of the roles of the journalist is to scrutinise the decisions made by politicians and report the implications to the public.
False equivalence and false balance
Journalists can sometimes present an inaccurate or false version of events by trying too hard to 'balance' a story or incorrectly treating elements of a story as being roughly equal.
Brand values in news
All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.
Investigating election irregularities
What should journalists look out for when covering elections? We look at five areas.
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Lesson: Constructing a TV news package
A lesson plan to help students create a simple TV news package using their skills in reporting, filming, and editing, letting the pictures tell the story.
Dealing with suspects as news sources
Sources are one of the most valuable resources for a journalist. They need to be handled with care in order to build trust and gain knowledge.
Fairness in journalism
Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.







