Management

Prioritising production with the content value matrix

How to prioritise newsroom effort There are many demands on a newsroom. There is the routine flow of news releases and stage-managed events that need to...

The important role of the news producer

The news producer has an essential role to play in any news organisation. Their job is to add depth to the content being produced, make sure it is well-researched and oversee quality control.

Proactive journalism, ensuring issues are fully explored

Informing the public debate Sometimes journalists become lazy. When this happens, the news they produce becomes superficial and shallow. They take information at face value....

Newsgathering tips for producing great content

The newsgathering process involves sourcing ideas, planning coverage, assigning teams, structuring packages, monitoring the web, working in the field - and coming back alive and well.

Story development, ensuring all angles are covered

Asking the questions that need to be asked In a previous module we looked at the topic of proactive journalism, where journalists are encouraged to...

Getting the best out of a news meeting

Most newsrooms hold regular news meetings where the editor sets out what news stories are going to be covered and invites the news team to offer ideas about how the news should be developed and covered.

Convergence, workflows, roles and responsibilities

A converged newsroom operates like a content factory, responsible for all intake, production and output. It gathers and processes raw material, creates different products, and delivered them to the target audience.

Creating a journalism content weighting system

Introducing a story weighting system helps prioritises effort on the stories that are of most value to the target audience, it saves time, speeds up production, and helps avoid wasted effort.

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Punctuation

Punctuation is designed to make reading easy. It is the written counterpart of those pauses and verbal inflections which make speech understandable.

Managing people and setting objectives

For most staff, personal objectives are the most important, but they also need to know about the wider objectives. It is the line manager's responsibility to set personal objectives to help employees contribute fully.

How to develop a media sales strategy

Sales is one of the most important elements of a media company's commercial strategy. The sustainability of the business relies on its ability to generate income.