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HUNDREDS OF TRAINING ARTICLES, LESSONS, AND MODULES

Constructing a TV news package

This article sets out the basics for creating a news package for TV. It's been created for those starting out in TV journalism.

The active and passive voices in news

Make your news writing more interesting by using the “active voice”. Bob Eggington explains this simple and effective technique.

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Brand values in news

All news organisations have values. They are the biggest part of the organisation’s brand. Journalists need to uphold these brand values at all times.

Engaging viewers and listeners

TV and radio presenters need to connect with the audience, building trust and respect.

Causes of climate change

Journalists need to be aware of the danger of providing false equivalence and false balance when covering news stories - particularly regarding the subject of climate change.

Impartiality in journalism

For journalists, being impartial means presenting information without demonstrating favouritism towards any specific viewpoint or party.

Fairness in journalism

Fairness in journalism means exploring all sides of an issue and reporting the findings accurately.

Conflicts of interest

In journalism, public trust is essential for credibility. One of the most significant threats to that trust are the many possible conflicts of interest that might confront journalists.

Tool: Story Weighting System

Different news stories have a different value for your audience and for your business. Giving news items a 'weighting' can lead to impact and efficiencies.

Adopting the ‘big story’ approach

Planning is critically important in the news business. It’s the mark of professionalism and the essence of good coverage. But there are some things you can’t plan.Big stories happen out of the blue. And when they happen you have to spring into action immediately.

Setting up refugee media in exile

This article deals with how refugee communities can set up and operate a successful news organisation when living in exile.

Creating a converged news operation

A converged news operation offers improved quality control, more efficient workflows, cost savings, a steady flow of original journalism across all devices, and new resulting business opportunities.

Audience research and segmentation

In a rapidly shifting media landscape, where consumers have more choice than ever, a deep understanding of the audience has become essential for all media companies.

The project management process

In this example, we were asked at short notice to help produce a televised debate between political candidates before a general election. We had three-and-half weeks to make it happen.

Returning favours – scenario

In this scenario a naive reporter's early success with a government minister leads to an ethical dilemma when a 'favour' is demanded in return.

Scenario: Conflict of interests

In this scenario you are a political correspondent working for a national public service broadcaster. A lobbying company offers you a significant amount of money to train lobbyists in how to influence the media. What do you do?

Covering a tragedy – scenario

In this scenario we look at how a journalist should act when they witness a tragedy unfolding and have to decide whether to help, or to stand by and report.

Developing the potential of your staff

Media training is about investing in people - your staff. They are your most precious resource.

Training of Trainers (ToT)

Training of Trainers (ToT) courses are designed to equip individuals with the skills and knowledge needed to train others.

Gap analysis in media training

'Gap analysis' is an essential part of any 'training of trainers' (ToT) programme because it helps identify the specific needs of participants.